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Analytics Business Partner

2 months ago

Houston, Texas, United States INSPYR Solutions Full time
About the Role

We are seeking a highly skilled Senior Digital Analytics Analyst to join our team at INSPYR Solutions. As a key member of our analytics team, you will be responsible for analyzing web and mobile app data to inform business decisions and drive strategic growth.

Key Responsibilities
  • Deliver actionable insights and recommendations to drive business growth and improvement
  • Manage and support site optimization efforts using Adobe Analytics, Test & Target, and Adobe Audience Manager
  • Proactively analyze brands for areas of opportunity and provide strategic recommendations
  • Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements, and site redesigns
  • Provide business case support for web/mobile app projects related to digital analytics
  • Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives
  • Perform quantitative analysis of digital analytics data, acquisition and retention performance, and other site metrics
  • Design, implement, and test analytics via Adobe Analytics on web, mobile app, and offline or disjointed analytics data
  • Train and consult junior team members and stay up-to-date with the latest Adobe Analytics, Target, Launch, and AAM releases and features
  • Administer Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team
Requirements
  • 5+ years minimum Adobe Analytics experience, with a strong focus on data analysis and business acumen
  • Experience with Customer Journey Analytics (CJA) is highly preferred
  • Strong experience creating Adobe-based processing rules and classifications
  • Proven ability to administer Adobe, create report suites, and design SDRs
  • Proven ability to understand key analytics topics related to Adobe Analytics, such as eVars
  • Expertise in creating complex dashboards with sales funnels, flow paths, and product string tracking
  • Required ability to read basic HTML
Nice to Have
  • Ability to code and implement in Adobe Launch (ability to write JavaScript and basic HTML)
  • Ability to work independently to meet multiple project deadlines and handle multiple tasks, switching priorities and focus as needed
  • Ability to learn new software and concepts quickly and adapt to evolving conditions and fluid requirements
  • Passion for detail with a track record demonstrating initiative, drive, and quality output
  • Excellent oral, organizational, and written communication skills, with troubleshooting and critical thinking skills
  • Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution
  • Highly organized, creative, and attentive to detail, with the ability to manage, prioritize, and bring to completion multiple projects
  • Excellent interpersonal skills, flexibility to accommodate different situations and temperaments
  • Persistence, resourcefulness, drive, and ability to work proactively and independently
  • Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target
About INSPYR Solutions

We are a national expert in delivering flexible technology and talent solutions, strategically aligning industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities.