Executive Director, Social Media Strategy

2 months ago


Boston, Massachusetts, United States Digitas Full time
About the Role

As a key leader at Digitas, you will be responsible for driving the strategic process across multiple teams, providing insights and tactics to create content, build audiences, and amplify a client's reach.

Key Responsibilities
  • Develop and execute comprehensive social media and content strategies to meet client objectives.
  • Provide expert-level guidance on social media and content industry trends, best practices, and emerging technologies.
  • Lead thought leadership initiatives around content development, social platforms, engagement practices, measurement, and process.
  • Collaborate with clients to develop governance and escalation policies for social media.
  • Cultivate strong relationships with 3rd party content providers and websites.
  • Present to and strategize with clients on specific brand social initiatives.
Qualifications

We are seeking a highly experienced professional with a strong background in digital marketing, social media, and content development. The ideal candidate will have:

  • 10+ years of experience in digital marketing, with a focus on social media and content development for major clients.
  • Minimum 5 years of experience managing direct reports.
  • Experience working directly with senior-level clients.
  • Financial services industry experience is a plus.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Ability to develop strong relationships with internal and external partners.
  • Stay up-to-date with new technology, new content solutions, social media events, and developments.


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