Senior Business Development Executive

4 weeks ago


Boston, Massachusetts, United States InsideHigherEd Full time
Job Title: Senior Business Development Executive

About the Role:
WBUR's Business Partnerships team is seeking a creative and connected Senior Business Development Executive to join our team. The Business Partnerships team is responsible for securing sponsorship and funding for editorial initiatives across all of WBUR's platforms, including local and national broadcasts, podcasts, and on-demand audio, live event sponsorship, and custom content development.

Key Responsibilities:
  • Responsible for the entire sales process, including outreach, presentations, negotiations, activations, and client stewardship.
  • Prospect, develop, close, and activate new business revenue, including cold calling, managing outreach cadence, scheduling and conducting in-person meetings and presentations, and conducting contract negotiations.
  • Develop, deliver, and close creative cross-platform proposals for traditional media campaigns and multi-year partnerships.
  • Reach or exceed aggressive revenue goals.
  • Demonstrate a commitment to building an inclusive roster of partners and solutions and engaging diverse viewpoints to meet the needs of both our partners and our audience.
  • Leverage deep knowledge and understanding of the marketplace, categories, media, and advertising business (both non-commercial and commercial media) and trends to design custom partnership solutions that drive revenue growth.

Requirements:
  • 10+ years of experience in media sales with a proven track record selling cross-platform campaign-based, annual, and multi-year advertising and sponsorship programs.
  • Extensive experience selling successfully at all levels direct to matrix organizations.
  • Experience managing agency relationships with account directors, planners, and buyers.
  • Takes initiative and works autonomously.
  • Impeccable communication and relationship-management skills.
  • Strong project management and leadership skills as well as exceptional proposal writing and presentation skills.
  • Experience building and selling creative cross-platform (broadcast, podcast, event, digital, social, etc.) partnerships to align with client goals.
  • Highly organized and can juggle multiple tasks.
  • Strong negotiation skills.

What We Offer:
  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

How to Apply:
Visit https://jobs.silkroad.com/BU/External/jobs/314834 to apply.

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