Programmatic Advertising Senior Manager
4 weeks ago
We are seeking an experienced and driven Programmatic Advertising Senior Manager to join our dynamic team. The ideal candidate will possess a deep understanding of programmatic advertising, exceptional client management skills, a strategic mindset, and a strong background in data analysis.
Key Responsibilities:- Manage a portfolio of clients, serving as the main point of contact and building strong, trusted relationships.
- Utilize expertise in DV360 to create, implement, and optimize programmatic campaigns that align with client objectives.
- Lead campaign building, management, and optimization, ensuring KPIs are met or exceeded.
- Conduct in-depth data analysis to extract insights, develop recommendations, and drive strategic decision-making.
- Collaborate closely with cross-channel teams to ensure cohesive strategies and alignment across different advertising channels.
- Responsible for all aspects of managing a client's or clients' programmatic advertising, including using Adlucent's proprietary AuraTM software, Google Analytics, and any other software and attribution tools at their disposal.
- Conduct ongoing analysis of campaigns; manage and optimize to meet client and internal performance goals.
- Partner with clients and lead internal account team members to define, drive, and execute effective optimization strategies and testing schemes designed to improve campaign KPIs.
Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep SearchTM, Adlucent unifies the best of human and machine for a scientific approach to marketing.
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