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Marketing Coordinator

2 months ago

Toledo, Ohio, United States Spartan Logistics Full time
About Spartan Logistics

Spartan Logistics is a leading third-party logistics (3PL) company headquartered in the Midwest region of the United States. We specialize in a unique logistics model, owning and operating our own warehouses, fleet, forklifts, and other key equipment. With decades of experience in fast-moving inventory, especially food and beverages, and also handling glass, paper, automotive supplies, and more, we have established ourselves as a trusted partner in the logistics industry.

Job Summary

We are seeking a highly skilled Marketing Coordinator to join our team in Toledo, OH. This individual will be responsible for supporting and executing the company's marketing initiatives, creating and distributing marketing materials, managing digital content, and ensuring the accuracy and effectiveness of our online presence.

Key Responsibilities
  • Develop a deep understanding of Spartan Logistics' history, facilities, and capabilities
  • Confidently communicate the company's story and offerings to internal teams and potential clients
  • Design and distribute marketing materials such as brochures, presentations, maps, brand kits, and advertisements
  • Prepare customized presentations for new prospect meetings
  • Write blog posts, case studies, and other relevant content for external marketing channels
  • Manage website content, ensuring it remains updated, fresh, and accurate, including pictures/videos, service listings, and backlinks
  • Create and manage content for social media platforms and ensure regular posting
  • Use marketing tools to track content performance, website traffic, and social media/email activity
  • Maintain and present marketing scorecard performance metrics in weekly meetings
  • Act as the first point of contact for incoming leads and assist the sales team by participating in introductory calls to assess prospect needs and potential fit
  • Collaborate with the sales team to develop campaign content for locations with available warehouse space
  • Manage the customer and company database on marketing software, creating targeted lists for various marketing campaigns
  • Maintain Google location pages, ensuring that all locations are verified, visible on maps, and have up-to-date pictures and accurate information
  • Manage SEO and Google rankings weekly through SEO software to ensure Spartan Logistics ranks for key search terms
  • Conduct regular website audits to identify and address any issues affecting search engine rankings
  • Assist in creating press releases for major company announcements
Benefits
  • Competitive compensation
  • Medical, Dental, and Vision Insurance
  • 401K + Match
  • Paid Time Off
  • Paid Holidays
  • Short/Long Term Disability
  • Company Paid Life Insurance
  • Family-owned and operated
  • Growth opportunities
  • Wellness program
  • Employee Assistance Programs