Business Development and Marketing Partnerships Manager

1 week ago

Sparta, Michigan, United States Changi Airport Full time
Job Title: Business Development and Marketing Partnerships Manager

We are seeking a highly motivated and experienced Business Development and Marketing Partnerships Manager to join our team at Changi Airport. As a key member of our Rewards Marketing team, you will play a pivotal role in driving growth for Changi Rewards, our travel and retail loyalty program.

Key Responsibilities:
  • Define long-term strategic goals and achieve financial growth through end-to-end management of new sales initiatives.
  • Track sales performance, responsible for dashboard reporting and use of data insights for new business transformation.
  • Responsible for identifying new prospective customers, generating leads, and establishing new strategic earn channels for loyalty program.
  • Expand Rewards Catalogue to provide more burn channels for loyalty program.
  • Play a pivotal role in strategizing, pitching, and negotiating new business opportunities with partners to achieve sales targets.
  • Elevate sales of existing products through marketing and innovation.
  • Identify and orchestrate new monetization opportunities with both internal and external stakeholders. Develop product assets for profitability.
  • Cultivate and lead Changi Rewards marketing partnerships with tenants/brands/airlines/lounges/partners, building strong rapport for long-term win-win.
  • Contractual and account management of existing partners to strengthen partnerships.
  • Accountable for tenant marketing efforts for loyalty program, driving both B2B and B2C engagement with our members.
  • Business partner to business units, collaborate with stakeholders to implement data-led marketing initiatives to drive footfall and spend.
  • Involved in CR exclusive events with tenants and brands to drive footfall, sales, and unique customer experiences.
  • Develop loyalty program benefits to grow a robust membership base.
Requirements:
  • Good degree with at least 8 to 10 years of experience in business development and marketing partnerships in retail loyalty/hospitality/tourism/banking industry.
  • Experience in driving marketing partnerships and new revenue generation for profitability. Track record on sales and revenue generation is a strong plus.
  • Data-driven with strong analytical skills and strong business acumen, with entrepreneurial mindset to transform insights into growth opportunities and possess 'can-do' attitude.
  • Demonstrated success in customer relationship management and customer lifecycle management.
  • Innovative, independent, and pro-active individual who is a team player and agile to changes.
  • Ability to manage multiple stakeholders and partners, cross-collaborate, and multi-task.
  • Excellent communications with both creative and analytical mindset, delivering compelling presentations to clients and management.
  • Advanced in MS Office (Excel and PowerPoint), experience in Business Intelligence tools (e.g. Microstrategy, Tableau, Power BI, Google Analytics, SAP) and customer engagement platforms (e.g. Braze, Session M, Adobe Experience Cloud) is highly desirable.

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