Marketing Data Strategy Senior Manager

6 days ago

Reston, Virginia, United States Fannie Mae Full time
Job Title: Marketing Data Strategy Senior Manager

Fannie Mae is seeking a highly skilled Marketing Data Strategy Senior Manager to join our Digital Marketing and Technology team. As a valued colleague, you will provide expertise and leadership in designing and implementing a marketing data strategy, overseeing the development and effective utilization of a marketing data lake, and leading a team of data specialists.

Key Responsibilities:
  • Develop and evolve a strategy for the collection, management, and optimization of marketing data.
  • Lead a team in the identification and analysis of marketing data and strive to do what's right for the marketing organization.
  • Guide the team in aligning marketing data strategy with the evolving data privacy landscape.
  • Facilitate strong partnerships between the enterprise data teams, the technology development teams, and the marketing end-user teams.
  • Lead team in the development, implementation, and maintenance of business intelligence (BI) applications and tools.
  • Design and implement standard processes to ensure data hygiene and consistent code/data releases.
  • Identify, research, and resolve technical problems, including developing requirements for new features and enhancements.
Requirements:
  • 6 years related marketing data management experience.
  • Skilled in cloud technologies and cloud computing. Skilled in AWS Database products such as Neptune, RDS, Redshift, or Aurora.
  • Prior people management experience with proven ability to effectively develop the teams skills, provide feedback, and encourage development.
  • Strong verbal, written communication and presentation skills.
  • Strong relationship management skills including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.
  • Prior experience advising, interpreting customer and market insights, forecasting, benchmarking, and providing business insights.
  • Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand.
  • Adept at managing project plans, resources, and people to ensure successful project completion.
  • Strong influencing skills including negotiating, persuading others, facilitating meetings, and resolving conflict.
Preferred Qualifications:
  • Bachelors degree or equivalent.
  • Ability to work with people with different functional expertise respectfully and cooperatively towards a common goal.
  • Experience in the process of analyzing data to identify trends or relationships to inform conclusions about the data.
  • Skilled in documentation and database reporting for the purposes of analysis, data discovery, and decision-making with the use of relevant software such as Crystal Reports, Excel, or SSRS.
  • Ability to transform business processes using BPA, RPA, or other technology-enabled automation.
  • Skilled in creating and managing databases with the use of relevant software such as MySQL, Hadoop, or MongoDB.
  • Skilled in the graphical representation of information in the form of a charts, diagrams, pictures, and dashboards with programs and tools such as Excel, Tableau, or Power BI.
  • Skilled in R Language Programming.
  • Skilled in Alteryx for data analytics applications.
About Fannie Mae:

Fannie Mae is a flexible hybrid company. We embrace flexibility for our employees to work where they choose, while also providing office space for in-person work if desired.

At times, business need may call for on-site collaboration, which means proximity within a reasonable commute to your designated office location is preferred unless job is noted as open to remote.

Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace.

All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status.

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