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Digital Marketing Strategist

2 months ago

Somerville, Massachusetts, United States Typhoon HIL Full time
Digital Marketing Specialist

Typhoon HIL, Inc. is seeking a skilled Digital Marketing Specialist to enhance our global marketing efforts.

As a Digital Marketing Specialist, you will play a vital role in creating, managing, and analyzing integrated marketing campaigns to boost awareness of Typhoon HIL, Inc., and its product offerings.

We're looking for an experienced digital marketing professional with a proven track record in marketing automation, demand generation, and inbound marketing.

Key Responsibilities:
  • Develop and execute digital marketing strategies aligned with KPIs and business objectives.
  • Design and implement email marketing campaigns, newsletters, webinars, and customer engagement strategies using HubSpot.
  • Utilize data-driven insights to identify opportunities for optimizing marketing strategies for lead nurturing.
  • Collaborate with sales teams to strategize and implement targeted marketing campaigns aimed at generating MQL to SQL.
  • Plan, execute, and optimize paid search and social advertising campaigns across platforms such as Google Ads, LinkedIn Ads, and other relevant channels to enhance brand visibility.
  • Implement SEO strategies and optimize website content to improve organic rankings and drive traffic effectively.
  • Collaborate with the content team to maintain, update, and align website content with digital marketing goals.
  • Analyze and enhance website performance using tools like Google Analytics examining user pathways and monitoring conversion flows within web traffic.
  • Regularly monitor and report on KPIs related to website, paid social, and HubSpot CRM performance.
  • Formulate and execute market research to craft a competitive digital strategy, while identifying emerging trends and meeting customer needs.
  • Stay up to date with industry trends and platform updates to implement best practices.
Requirements:
  • Bachelor's degree in marketing, communication, or related field.
  • 2-3 years of hands-on experience in digital marketing.
  • Proficient in HubSpot CRM.
  • A deep understanding of email marketing tools and strategies.
  • Proficient in managing Google Analytics, AdWords, Tag Manager, and Data Studio, as well as various paid social media platforms.
  • Strong analytical abilities to interpret data and measure campaign success and identify opportunities for optimization.
  • Creative problem-solving skills for solution-based approaches.
  • Exceptional organizational and time management skills.
  • Experience in WordPress, with optional knowledge of basic HTML and CSS is a plus but not required.
  • Adobe experience is advantageous but not required.