Product Marketing Strategist

2 days ago


Somerville, Massachusetts, United States Formlabs Full time
Product Marketing Lead

At Formlabs, we're revolutionizing the 3D printing industry, and we're looking for a talented Product Marketing Lead to help us bring our cutting-edge products to market.

About the Role

We're seeking a seasoned marketing professional to lead our product marketing team and shape our overall go-to-market strategy. As the Product Marketing Lead, you'll be responsible for developing critical messages and go-to-market strategies, working closely with marketing and creative teams to develop assets, and collaborating with the product team to gather user feedback.

Key Responsibilities
  • Manage the product marketing team, including recruiting, retention, and mentoring, as well as guiding the overall team strategy.
  • Develop and execute go-to-market strategies for new products and product lines.
  • Work closely with senior leadership across marketing, sales, product, and services to shape our product strategy and bring products to market across regions and industries.
  • Guide the development of customer-facing and internal-facing assets to support launches and campaigns.
  • Measure, analyze, and communicate the effectiveness of marketing activities to drive improvements to our processes and messages.
Requirements
  • 2+ years of experience leading product marketing, growth marketing, or other marketing functions in a B2B technology company with 5+ direct reports.
  • Proven track record of launching new B2B products and product lines.
  • Strong analytical and results-oriented mindset, with a bias to action.
  • Experience working with product, sales, and marketing teams to create effective assets.
  • Ability to prioritize work and manage key stakeholders' and executives' expectations.
What We Offer
  • Robust equity program to build future wealth through RSUs.
  • Comprehensive healthcare coverage (Medical, Dental, Vision).
  • Low-cost fund options in our 401K and access to advisors.
  • Generous paid parental leave (up to 16 weeks).
  • Tenure-based paid sabbatical leave (up to 6 weeks).
  • Flexible out-of-office plan - take time when you need it.
  • Ample on-site parking & pre-tax commuter benefits.
  • Healthy on-site lunches, snacks, beverages, & treats.
  • Regular sponsored professional development opportunities.
  • Many opt-in culture events across our diverse community.
  • And of course... unlimited 3D prints.

We're an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.



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