VP of Marketing
2 days ago
About Cala Systems
Cala Systems is a pioneering company in the water heating industry, revolutionizing the way homes heat water. Our innovative heat pump water heaters are designed to learn each home's unique hot water needs, providing unparalleled comfort, savings, and sustainability. Backed by leading climate and water investors, Cala is poised for rapid growth and expansion.
The Role
We're seeking a seasoned marketing professional to lead our direct-to-consumer marketing efforts. As VP of Marketing, you'll develop and execute strategies to drive acquisition and revenue growth, leveraging your expertise in performance-based marketing and team leadership. You'll work closely with cross-functional teams to launch and scale our revenue, contributing to the company's overall strategy and growth.
Key Responsibilities
- Develop and implement performance-based marketing strategies for D2C acquisition and revenue growth
- Establish key metrics and manage the marketing team to achieve these metrics
- Hire and manage marketing resources
- Collaborate with sales, manufacturing, and engineering to launch and scale our revenue
- Contribute to the company's strategy, annual planning, culture, finance, and administration
Requirements
- 12+ years of marketing experience, including senior management level in D2C marketing roles
- Strong leadership competencies, including communication, management, and business analysis skills
- Demonstrated track record of achieving growth targets in dynamic D2C digital marketing environments
- Ability to manage analytical and creative aspects of marketing simultaneously
- Ability to identify and prioritize tasks, communicate effectively with stakeholders, and manage multiple projects
- High comfort level with technology and technical products
- Direct experience with HVAC, heat pumps, or similar products preferred
What We're Looking For
We're seeking a motivated and experienced marketing professional who can drive growth and innovation at Cala Systems. If you're passionate about marketing, leadership, and sustainability, we encourage you to apply.
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