Associate Director, B2B Marketing Lead

20 hours ago

Chicago, Illinois, United States Rocket Travel, Inc. Full time
About the Role

Rocket Travel by Agoda is the strategic partnerships arm of Agoda, part of Booking Holdings (NASDAQ: BKNG).

We partner with global brands to bring their customers rewarding and engaging travel experiences that deliver value, maximize rewards, and build customer loyalty for partners' brands.

We're looking for a Senior Marketing Director, B2B Partnerships to join our growing Marketing team.

Your Key Responsibilities
  • Develop and execute comprehensive corporate marketing plans to drive B2B partner acquisition and pipeline health globally, respond to industry trends, and drive revenue growth.
  • Establish Rocket Travel by Agoda and our team as thought leaders in the B2B travel technology industry.
  • Develop and execute content marketing strategies to showcase our expertise, provide valuable insights, and engage with target audiences through various channels such as website content, whitepapers, videos, webinars, and industry speaking engagements.
  • Direct and manage speaking engagements, conferences, events, and sponsorships.
  • Lead and mentor a team, fostering collaboration, skill development, and a culture of creativity and accountability.
  • Develop and manage the corporate marketing budget, ensuring optimal allocation of resources across different marketing initiatives to drive strong ROI through B2B lead generation, optimizing as needed to maximize effectiveness and efficiency.
  • Conduct deep dives into our analytics, assessing the impact of marketing efforts and making data-driven decisions.
  • Clearly and proactively communicate the progress of quarterly initiatives, especially as it relates to measuring impact on pipeline and revenue growth as well as partner engagement and retention.
  • Monitor our competitors and develop strategies to ensure Rocket Travel by Agoda stands out in the industry.
About You
  • 8+ years of demonstrated success leading successful corporate marketing strategies for high-growth companies in the tech sector.
  • Proven experience in establishing and building a B2B brand, and demonstrated success developing and executing successful corporate marketing strategies.
  • Strong understanding of B2B sales cycles and the ability to align marketing strategies accordingly. Experience with Salesforce Account Engagement and B2B sales and pitch strategies a plus.
  • Expertise in B2B marketing inclusive of white labeled marketing solutions, sales pitch materials, trade-show activation, co-branded digital partnership initiatives.
  • Exceptional problem-solving and organizational skills, with a demonstrated ability to manage multiple projects and set priorities, effectively utilize resources, and meet deadlines.
  • Exceptional leadership and team management skills, with a collaborative and results-driven approach.
  • Excellent executive communication skills, ability to interact effectively with stakeholders including leadership team.
About Rocket Travel by Agoda

We're dedicated to creating a diverse, equitable, and inclusive workplace where everyone has the opportunity to reach new heights in their career.

We encourage all applicants looking to expand their knowledge working alongside talented, dedicated colleagues to apply to our team.

Note on general employment requirements: Candidates should be authorized to accept employment in the US from any employer, should be willing to start within three weeks of accepting an offer, and should be able to work the same daily working hours as our Chicago office.

We are an Equal Opportunity Employer and prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation.

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