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Marketing Director
2 months ago
Wolters Kluwer is seeking a highly experienced Marketing Associate Director to lead and execute integrated marketing campaigns that generate demand, drive retention, and elevate the brand for Clinical Effectiveness (CE) solutions across three market segments: NA Provider, International, and Commercial.
Key Responsibilities:- Develop and execute global marketing campaign strategies, ensuring alignment with business objectives, cohesive messaging, and adaptation to industry and competitive trends.
- Lead the development of campaign briefs with standardized campaign assets, and manage the brief across the content and digital team to deliver and execute high-performing campaigns across multiple channels and touchpoints.
- Manage integrated marketing campaigns with digital marketing and segment owners, and establish world-class campaign operations, including 1:1/1:few/1:many campaign orchestration.
- Craft digital media strategy to support campaign brief and in-market execution, ensuring efficient reach and conversion of paid media programs.
- Develop strategies to effectively nurture campaign responders and develop lead scoring models to move top-of-funnel pipeline to MQLs.
- Analyze and report on campaign performance, including pipeline and revenue impact KPIs, and provide insights and recommendations for optimization.
- Lead cross-functional team cadence to ensure build and execute resources across the CE team are on track to meet campaign commitments.
- 8+ years of experience in B2B campaign management, including demand generation, brand, and retention campaigns, preferably in the healthcare or technology industry.
- A history of addressing the needs of a large multi-product portfolio that serves the needs of multiple customer personas.
- Experience managing and activating global campaigns, including regional delivery models, from ideation to delivery.
- Proven track record of planning and executing successful integrated marketing campaigns that drive pipeline and revenue growth.
- Strong knowledge and experience with ABM programs (such as Demandbase and 6sense) and tools, and ability to leverage them to create and execute targeted and personalized campaigns.
- Seasoned Functional Leader: Visionary people leader who will constantly grow the capability and maturity of Campaigns and ABM functions to meet the needs of a fast-growing Enterprise SaaS business.
- Exceptional Communicator: Skilled at articulating complex ideas clearly and persuasively.
- Analytical & results-oriented: Ability to leverage data to optimize campaigns and drive strategic decisions.
Travel Requirements: Up to 20% travel
Compensation: Target salary range CA, CT, CO, HI, NY, WA: $147,200-$208,350
