Digital Marketing Manager, ISV, Startup, and Small Business

1 week ago

Austin, Texas, United States Amazon Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at Amazon Web Services (AWS). As a key member of our marketing team, you will be responsible for architecting and optimizing our web presence and digital nurture programs to accelerate customer acquisition and drive adoption.

Key Responsibilities
  • Work with global and regional stakeholders to gather web requirements for campaigns and nurture programs.
  • Devise and own the planning and execution of SEO optimization, including working with content teams and an SEO agency on implementing web content and copy edits, and integrating new content.
  • Work with Campaign manager and UX designer to define the look and feel, layout, content flow of webpages and email programs.
  • Maintain day-to-day management of global and localized webpages and nurture programs. Manage and update digital assets including metadata, PDFs, graphics, and videos, etc.
  • Be the team expert on all things web, including web production, analytics, and testing. Develop and execute testing plans to improve web metrics.
  • Work with third-party digital experience tools and stakeholders to implement new capabilities. Partner with teams across AWS to execute co-owned website projects and feature upgrades.
  • Handle integrations between website properties, CRM and marketing automation systems such as Salesforce and Marketo.
  • Implement necessary tracking mechanisms and analyze data patterns to gain a deeper understanding of customer behavior.
  • Articulate insights and recommendations to stakeholders, and implement data-driven optimizations.
  • Support and enable Campaign teams in utilizing the website for various programs.
About the Team

At AWS, we value diverse experiences and encourage candidates from all backgrounds to apply. We are committed to creating an inclusive team culture that empowers us to be proud of our differences. Our employee-led affinity groups foster a culture of inclusion, and ongoing events and learning experiences inspire us to never stop embracing our uniqueness.

Why AWS

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Basic Qualifications
  • 4+ years of professional non-internship marketing experience
  • Experience in digital marketing and content production timelines and process
  • Experience managing or working within cross-functional marketing and creative teams
  • Hands-on experience working with a website content management system (CMS) such as Adobe Experience Manager, CRM system (e.g. Salesforce), and Marketing Automation tools such as Marketo
Preferred Qualifications
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience in audience segmentation and targeting
  • Understanding of SEO and marketing communications best practices
  • Knowledge of project management tools
  • Experience using data and metrics to drive improvements

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