Digital Marketing Manager

2 days ago

Austin, Texas, United States Abbott Laboratories Full time
About Abbott Laboratories

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.

Job Title: Digital Marketing Manager

This position is based on site in Austin, TX in the Heart Failure Division. In Abbott's Heart Failure business, we're developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and live better.

Main Responsibilities
  • Marketing Automation and Database Management
    • Configure and optimize automated workflows and data orchestration
    • Oversee marketing database management, ensuring data quality and compliance with privacy regulations
    • Execute data cleansing initiatives to maintain data health
    • Monitor campaigns for automation accuracy and perform quality assurance on customer-facing initiatives
    • Execute marketing automation campaigns to drive lead generation
    • Gather inputs and assets for email campaigns, including audience segmentation and campaign logic
    • Build and test email templates within automation platforms
  • Operational, Support and Process Improvement
    • Provide operational and analytical support for growth marketing initiatives
    • Generate regular reports on marketing metrics offering insights
    • Identify and implement projects to improve operational performance and efficiency
    • Assist in the administration of marketing tools, iterating on workflows and nurture programs
    • Document Standard Operating Procedures
  • Marketing Technology Management & Execution
    • Manage and optimize the marketing technology stack
    • Support the adoption of new technologies
    • Stand up and support technology throughout the marketing funnel, from prospect to customer
    • Stay up to date on marketing trends and technologies to drive innovation
    • Collaborate on the development and integration of marketing technologies to enhance capabilities and streamline processes
    • Define technology tools and platform roadmaps across all digital channels, through strategic guidance and discovery of emerging digital platforms and channels
    • Work closely with IT development to represent use cases and communicate business priorities and user needs
    • Manage contractor and third-party technology vendor relationships
    • Manage and mitigate technology-related issues for platforms and projects; work closely with IT and other partners to do so
    • Manage taxonomy and meta data tagging within CMS systems (AEM and others) working with dedicated web agency
    • Collaborate with IT teams to deliver effective and compelling online experiences through product lifecycle by providing user stories, functional requirements, and participating in UAT, launch and post-launch activities
Required Qualifications
  • 7+ years of experience in digital marketing operations, demand generation or digital marketing with a strong preference for candidates who have thrived within a healthcare company
  • Bachelor's degree in Marketing, Advertising, Communications, Public Relations, Information Technology, Computer Science, or equivalent
  • A highly analytical mindset and attention to detail
  • The capacity to juggle multiple projects simultaneously, demonstrating exceptional organizational skills
  • A creative problem solving approach
  • Excellent verbal and written communication skills
  • Self-assured, adaptable and self-motivated, thriving in a fast-paced environment, capable of working effectively under tight deadlines
  • A deep understanding of the B2B marketing funnel, including its stages and implications for measurement
  • Experience with database management
  • Demonstrated use of analytics and data management in decision-making on platform features and use
  • Experience with platform feature evaluation against business requirements, as well as prioritization
  • Proven experience working with cross-functional teams and outside vendors, as well as collaborating with multiple internal stakeholders
Preferred Qualifications
  • Database management and hygiene experience, workflow tools (e.g., Wrike, Monday.com)
  • Expertise in project management, with a proven track record of successfully coordinating tasks across diverse teams and managing competing deadlines
  • Experience with Adobe Experience Manager, Marketo, Salesforce, Google Analytics, Power BI
  • Experience with agile methodology approach and tools (e.g., JIRA,)
Apply Now

Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.

The base pay for this position is $95,000.00 – $190,000.00. In specific locations, the pay range may vary from the range posted.

  • Digital Marketing Specialist

    2 weeks ago

    Austin, Texas, United States LQ Digital Full time

    Job Title: Digital Marketing AnalystLQ Digital is a leading performance marketing agency that helps brands grow by acquiring their best customers. With over a decade of experience, the company leverages data-driven strategies to drive results and optimize performance.As a Digital Marketing Analyst at LQ Digital, you will play a key role in executing online...

  • Digital Marketing Specialist

    3 weeks ago

    Austin, Texas, United States Direct Digital Holdings Full time

    Job Title: Account ManagerDirect Digital Holdings is seeking a highly skilled Account Manager to join our team at Orange 142.About the RoleThe Account Manager will be responsible for bridging the gap between our clients and internal teams, ensuring seamless campaign execution and client satisfaction. This is a great opportunity for individuals who are...

  • Digital Marketing Manager

    1 week ago

    Austin, Texas, United States Affiliated Engineers, Inc Full time

    Digital Marketing ManagerAffiliated Engineers, Inc. is seeking a highly skilled Digital Marketing Manager to join our team in Austin, TX. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and achieve organizational objectives.Key...

  • Digital Marketing Manager

    2 weeks ago

    Austin, Texas, United States McGarrah Jessee Full time

    Job Title: Performance Marketing ManagerMcGarrah Jessee is seeking a highly skilled Performance Marketing Manager to join our team. As a key member of our media department, you will be responsible for developing and executing digital marketing strategies that drive business growth and revenue.Key Responsibilities:Develop and implement performance marketing...

  • Digital Marketing Strategist

    3 weeks ago

    Austin, Texas, United States Uvation Full time

    About the Digital Marketing Director PositionWe are seeking a highly skilled Digital Marketing Director to lead our company's digital marketing efforts and develop innovative strategies to drive business growth. The ideal candidate will have a strong background in digital marketing and be passionate about staying up-to-date with the latest trends and...

  • Digital Marketing Strategist

    2 weeks ago

    Austin, Texas, United States Diakon Logistics Full time

    Job Title: Digital StrategistWe are seeking a highly skilled Digital Strategist to join our team at Diakon Logistics. As a key member of our organization, you will play a crucial role in shaping our digital presence, driving growth through innovative outreach strategies, and ensuring our digital campaigns align with our business objectives.Key...

  • Digital Marketing Strategist

    2 weeks ago

    Austin, Texas, United States UnCommon Logic Full time

    Job Title: Digital Marketing StrategistWe are seeking a highly skilled Digital Marketing Strategist to join our team at UnCommon Logic. As a Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing plans that drive business growth and revenue.Key Responsibilities:Develop and execute digital marketing...

  • Digital Marketing Specialist

    2 weeks ago

    Austin, Texas, United States Tri Pointe Homes Holdings, Inc. Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at Tri Pointe Homes Holdings, Inc. This role will be responsible for implementing division/brand online campaigns, working with multiple digital platforms, and collaborating with the Director of Marketing and other teams to create and manage...

  • Digital Marketing Manager AWS

    2 weeks ago

    Austin, Texas, United States Amazon Full time

    About the RoleWe are seeking a highly skilled Senior Digital Marketing Manager to lead the end-to-end management of the AWS Partner Network (APN) web presence.Key ResponsibilitiesOwn and manage web support operations, including intake for content authoring and troubleshooting technical issues to ensure timely resolution and minimal disruption.Lead the...

  • Digital Marketing Strategist

    1 week ago

    Austin, Texas, United States Diakon Logistics Full time

    Job OpportunityWe are seeking a highly skilled Digital Strategist to drive growth and innovation at Diakon Logistics.Key Responsibilities:Analyze user experience data and customer feedback to inform digital strategies.Develop, execute, and optimize digital media campaigns across various channels.Collaborate with recruiting teams, partners, and sales...

  • Digital Marketing Specialist

    6 days ago

    Austin, Texas, United States Tri Pointe Homes Holdings, Inc. Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at Tri Pointe Homes Holdings, Inc. This role will be responsible for implementing division/brand online campaigns, working with multiple digital platforms, and collaborating with the Director of Marketing and other teams to create and manage...

  • Digital Marketing Coordinator

    4 weeks ago

    Austin, Texas, United States Texas Medical Association Full time

    {"title": "Digital Marketing Specialist", "content": "Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team at the Texas Medical Association. As a key member of our communications and marketing department, you will be responsible for implementing effective digital marketing strategies to improve email open and click rates,...

  • Digital Marketing Strategist

    6 days ago

    Austin, Texas, United States Affiliated Engineers, Inc Full time

    Digital Marketing ManagerAffiliated Engineers, Inc. (AEI) is a leading consulting engineering firm seeking a Digital Marketing Manager to join our team in Austin, TX. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and achieve organizational...

  • Digital Marketing Strategist

    3 weeks ago

    Austin, Texas, United States (un)Common Logic Full time

    About (un)Common Logic(un)Common Logic is a digital marketing agency based in Austin, Texas, founded in 2008. Our team of experts is dedicated to delivering high-touch customer service and exceptional marketing performance.Job DescriptionWe are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our team, you will be...

  • Digital Marketing Strategist

    1 week ago

    Austin, Texas, United States Tri Pointe Homes Holdings, Inc. Full time

    Job Title: Digital Marketing SpecialistTri Pointe Homes Austin is seeking an experienced Digital Marketing Specialist to join our talented team. As a key member of our marketing team, you will be responsible for implementing division/brand online campaigns, working with multiple digital platforms, and collaborating with the Director of Marketing, home office...

  • Digital Marketing Specialist

    2 weeks ago

    Austin, Texas, United States 906 CMVI Holdings Full time

    Job Title: Paid Media SpecialistWe are seeking a highly skilled Paid Media Specialist to join our team at 906 CMVI Holdings, a leading global retail management parent company specializing in e-commerce and traditional brick-and-mortar operations.Job SummaryThe Paid Media Specialist will be responsible for managing and optimizing paid digital campaigns to...

  • Digital Marketing Director

    2 weeks ago

    Austin, Texas, United States Center for Child Protection Full time

    Job Title: Digital Marketing ManagerJoin the Center for Child Protection team as a Digital Marketing Manager and play a key role in shaping our online presence. As a strategic leader, you will be responsible for developing and executing digital marketing strategies that connect people with our mission to end the cycle of child abuse.Key...

  • Digital Marketing Strategist

    1 week ago

    Austin, Texas, United States Center for Child Protection Full time

    Job Title: Digital Marketing ManagerJoin the Center for Child Protection team as a Digital Marketing Manager and play a key role in shaping our online presence. As a data-driven and creative thinker, you will lead our digital marketing efforts, developing and executing strategies to connect people with our mission.Key Responsibilities:Develop and implement...

  • Digital Marketing Specialist

    2 weeks ago

    Austin, Texas, United States Tri Pointe Homes Holdings, Inc. Full time

    Job Title: Digital Marketing SpecialistTri Pointe Homes Holdings, Inc. is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for implementing and executing online marketing campaigns to drive brand awareness, attract new leads, and engage current customers.Key...

  • Digital Marketing Strategist

    2 weeks ago

    Austin, Texas, United States (un)Common Logic Full time

    About (un)Common Logic(un)Common Logic is a digital marketing agency located in Austin, Texas, founded in 2008. Our team of experts relentlessly pursues excellence in marketing performance and high-touch customer service.Job DescriptionWe are seeking a Digital Marketing Strategist to join our team. As a key member of our team, you will be responsible for...