Associate Director of Recruitment Marketing/GELL

6 days ago

Baltimore, Maryland, United States InsideHigherEd Full time

Job Summary

We are seeking an Associate Director of Recruitment Marketing to support the prospective student enrollment marketing efforts for the Whiting School of Engineering's graduate programs. The successful candidate will develop content and comprehensive strategies to recruit and enroll students through marketing and communications tactics, including digital lead generation, email marketing, social media, blogs, and video.

Key Responsibilities

  • Develop and execute recruitment marketing strategies aligned with the school's goals for graduate, pre-collegiate, and professional and executive education, leveraging market research and data analysis to identify opportunities and trends.
  • Manage and develop a full-funnel marketing campaign, through paid and organic efforts, to generate student leads and establish effective marketing tactics throughout the funnel, from awareness to enrollment.
  • Manage the development, maintenance, and execution of marketing communications to students in the pipeline, up to and including prospective and admitted students, through an integrated marketing strategy, including but not limited to digital marketing, email campaigns, and promotion of information sessions and webinars through Slate.
  • Develop, update, and manage the prospective student database through Slate to ensure its integrity, and coordinate with the admissions, enrollment, and lead nurture team to streamline communications to effectively provide service to our prospective students.
  • Collaborate with the digital media manager, marketing coordinator, and communications team on the creation, development, and distribution of content for social media, website, blogs, and digital platforms to share the student experience.

Requirements

  • Bachelor's Degree in a related field.
  • Five years related experience.
  • Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

  • Degree in Marketing, Communications, Advertising, or Public Relations preferred.
  • Six to eight years of related experience in higher education, establishing and executing an integrated marketing strategy, and from that strategy, analyze multi-platform marketing campaigns with the goal of generating leads, increasing enrollments, or similar.

Working Conditions

This is a hybrid position, with a mix of remote and on-campus work. Some domestic travel may be required.

Classification

This is an exempt-level position.

Location

Hybrid/Homewood Campus.

Department

Communications.

Personnel Area

Whiting School of Engineering.

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