Director, Student Recruitment and Family Engagement

3 weeks ago


Baltimore, Maryland, United States Johns Hopkins University Full time
Job Summary

We are seeking a dynamic and results-driven leader to serve as the Director, Student Recruitment & Family Engagement at Johns Hopkins University. This role requires a collaborative, energetic, and forward-thinking individual with strong leadership skills, a deep understanding of enrollment management, and a passion for student success.

Key Responsibilities
  • Develop and implement strategic recruitment plans to meet virtual and site-based enrollment and revenue targets.
  • Identify target markets and segments and devise targeted outreach and awareness campaigns to reach prospective students.
  • Collaborate with other departments within the Enrollment Management unit, marketing, and academic departments to align recruitment efforts with institutional goals and priorities.
  • Build relationships with schools, gifted associations, and other organizations to generate awareness, leads, and referrals.
  • Represent the institution at fairs, conferences, and other recruitment events to promote programs and opportunities.
  • Provide guidance and support to prospective students throughout the enrollment process, including course selection, application submission, document submission, and financial aid application.
  • Collect and analyze recruitment data to assess the effectiveness of recruitment strategies and tactics.
Requirements
  • Bachelor's Degree preferably in Marketing, Business Administration, Education, or related field.
  • Minimum of 7 years of progressive experience in student recruitment, business development, consultative sales, admissions, or related field.
  • Demonstrated leadership experience with a track record of managing teams and achieving recruitment goals.
  • Strong communication and interpersonal skills, with the ability to engage and inspire prospective students, families, and stakeholders.
  • Strategic thinker with the ability to develop and execute data-driven recruitment strategies.
  • Knowledge of enrollment management principles, best practices, and trends in higher education.
Preferred Qualifications
  • At least 5 years of CRM experience (Salesforce preferred), territory management, and budget management required.
  • Knowledge of current and emerging advanced learner trends and best practices preferred.


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