Marketing Communications Director

4 days ago

Pembroke Pines, Florida, United States American Heart Association Full time
About the Role

We are seeking a highly skilled Marketing Communications Director to join our team at the American Heart Association. As a key member of our marketing team, you will be responsible for developing and implementing strategic communications plans that promote our nationally driven priorities, local events, community impact, science news, and cause initiatives.

Key Responsibilities
  • Develop and implement local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, science news, and cause initiatives.
  • Write, distribute, and pitch news releases and other supporting media materials to local traditional and non-traditional media.
  • Secure media sponsorships for local events and priority initiatives, as appropriate.
  • Implement awareness campaigns around heart and stroke-related topics and work collaboratively with other key market staff to develop an integrated approach to such campaigns.
  • Work with staff to ensure that national branding guidelines are followed.
  • Develop and implement communications plans for sponsor-funded activations.
  • Coordinate and implement communications plans in conjunction with strategic alliances.
  • Identify, secure, and media train local spokespersons.
  • Provide marketing and communications support for development and fundraising events and activations, as appropriate.
  • Identify human interest stories for media coverage, social media posts, internal and external communications channels, and event integration.
  • Track all media coverage via a media tracking system and manage a spokesperson database.
  • Work with video production companies to produce videos for events, social media, and other marketing communications resources.
  • Work with photographers to produce photography for events, social media, and other marketing and communications resources.
Requirements
  • Bilingual, Spanish-speaking is required, Spanish-writing preferred but not required.
  • Bachelor's degree in communications, marketing, public relations, journalism, or a related field, or some college plus experience.
  • Minimum of two years of work experience in communications, social media, public relations, and journalism or any equivalent combination of training and work experience.
  • Experience applying the principles and practices of communications and marketing to the non-profit environment.
  • Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
  • Experience with crisis communications and sensitive issues.
  • Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
  • Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print, and general business writing.
  • Working knowledge of news media operations, newsgathering, and technology.
  • Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoint, and spreadsheets.
What We Offer

The American Heart Association invests in its people. Here are the main components of our total rewards package.

  • Competitive base salary.
  • Performance and recognition through merit increases and incentive programs.
  • A wide array of benefits, including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
  • Employee assistance program, employee wellness program, and telemedicine, and medical consultation.
  • Professional development opportunities, including access to our award-winning corporate university, Heart U.
  • Work-life harmonization through paid time off, holidays, and flexible work arrangements.
  • Tuition assistance for further education and career development.

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