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Search Engine Marketing Analyst

2 months ago

Pembroke Pines, Florida, United States Plumbing & HVAC SEO Full time
Job Overview

We are seeking a highly skilled Digital Marketing Team Lead to join our team at Plumbing & HVAC SEO. As a key member of our digital marketing agency, you will be responsible for leading client paid strategy, monitoring performance, executing optimizations and communicating with Client Success Managers.

Key Responsibilities
  • Develop and Execute Paid Media Strategies: Lead the development and execution of paid media strategies for clients, focusing on search-focused advertising.
  • Manage Campaign Budgets: Develop and manage budgets for paid search campaigns, ensuring efficient allocation and maximum ROI.
  • Analyze and Report Performance Metrics: Regularly analyze and report on key performance metrics, providing insights and recommendations for improvement.
  • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams to integrate paid search into broader marketing initiatives.
  • Stay Up-to-Date with Industry Trends: Stay up-to-date with industry trends, search engine algorithms, and digital marketing best practices.
Requirements
  • 3+ Years of Paid Search Experience: 3+ years of paid search experience with emphasis on national to local search strategies.
  • PPC Campaign Management: Proven experience managing PPC campaigns across Google and Microsoft Ads.
  • Large-Scale Campaign Budget Management: Hands-on experience in managing $10k+ monthly client campaign budgets.
  • Lead Generation and Local Search Campaigns: Proven success with lead gen and local search campaigns.
  • Team Leadership: 2+ years of experience leading a team or similar reporting experience with data visualization.
  • Strong Presentation and Communication Skills: Strong presentation skills, creative, customer-focused, and action-oriented.
  • Critical Thinking and Relentless Learning: Critical thinker, relentless learner, winning can-do attitude.
  • Attention to Detail: Strong attention to detail.
  • Agency Digital Marketing Experience: Agency digital marketing experience.
  • Google Tag Manager and Google Analytics: Google Tag Manager and Google Analytics/GA4 experience.
  • Certifications: Certifications such as Google Ads or Microsoft Ads are a plus.
  • Call Tracking and Offline Conversion Integrations: Call tracking and offline conversion integrations experience.
  • Ad Management Tools: Ad management tools experience.
Benefits
  • PTO and Sick Days: PTO and sick days.
  • Health Insurance: Health insurance.
  • Life Insurance: Life insurance.
  • Dental Insurance: Dental insurance.
  • Vision Insurance: Vision insurance.
  • Company Matched 401K: Company matched 401K.