Marketing Liaison

2 days ago

St Louis, Missouri, United States River Crossing Rehab and Healthcare Center Full time
Marketing Liaison Job Description

Job Summary:

The Marketing Liaison is a key member of the River Crossing Rehab and Healthcare Center team, responsible for driving top-line revenue by maintaining and exceeding budgeted occupancy, average daily census, and rate per unit revenue targets. This role involves oversight of external marketing efforts, direct selling, lead generation, and sales performance for the community.

Key Responsibilities:

  • Support the mission, vision, and goals of the organization, upholding and promoting company culture and vision.
  • Function as a member of the leadership team to support and promote the vision, mission, and culture of the company.
  • Maintain compliance with all applicable rules, regulations, and guidelines.
  • Personally accountable for direct selling, achieving quotas/ratios, and maintaining personal lead data base.
  • Supports and motivates team members to achieve and exceed occupancy and revenue goals established by the company.
  • Ensures the product, services, and fee structure are accurately represented.
  • Develops and implements strategic monthly, quarterly, and annual marketing plans in cooperation with the Regional Director of Admissions & Marketing.
  • Participates in weekly marketing meetings with supervisor, sales team, and other directors as necessary to discuss prospects, visit agendas, event planning, performance expectations, sales strategies, marketing planning, and success celebrations.
  • Maintains a strong knowledge of all competitors, services provided, rates, and an updated competitive analysis.
  • Provides open, honest, and candid conversations with supervisor and home office on roadblocks or areas of concern.
  • Responsible for the supervision, effectiveness, and accountability of the outside business development activities.
  • Attends all required community in-service trainings and participates in company training programs both online and in person as required.
  • Continues to develop job-related knowledge, skills, and abilities by participating in continuing educational opportunities for personal growth and development.
  • Implements individual goals and targets for sales team, regarding number of calls per day, follow-up time lines, closing ratios, call and outreach blitzes, in conjunction with community and company standards and needs.

Requirements:

  • Combination of education and/or experience equivalent to graduation from an accredited college or university, with major work in marketing or related field.
  • Valid driver's license in the state of residence (and liability insurance) to use personal vehicle for marketing travel.
  • At least 3 years of progressively responsible work experience in sales and marketing in senior living, healthcare, or related field preferred.

Preferred Skills:

  • Ability to follow written and oral instructions and possess excellent written/verbal communication skills in English.
  • Excellent interpersonal and leadership skills to effectively communicate and train on the systems and processes.
  • Ability to explain current monthly service fee structure and basic mathematical skills.
  • Ability to work with the elderly in a courteous and friendly manner, demonstrating patience and compassion, flexibility, and adaptability.
  • Ability to perform duties with consideration for Residents' rights at all times and demonstrate integrity and discretion in the care of Residents and in handling their personal information.
  • Must be a self-starter, attentive to detail, and possess excellent organization skills.
  • Ability to manage, supervise, coach, and motivate others and build teams.
  • Must be able to work with little supervision and maintain a positive attitude and approach to new ideas, changes, and improvements.
  • Effective sales, leadership, and presentation skills, including public speaking and group presentations.
  • Marketing planning and analysis.
  • Knowledge of practices and procedures, laws, regulations, and guidelines pertaining to senior living care.
  • Strong computer skills and proficient in Microsoft Office (Word, Excel, and PowerPoint).
  • Ability to learn and utilize Yardi Lead Management software.
  • Ability to organize, implement, and manage programs, goals, objectives, policies, procedures, and resources.

Miscellaneous:

  • Competitive pay.
  • Excellent benefits.

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