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Director of Earned Media and Communications
2 months ago
The Director of Earned Media works closely with the Vice President of Communications to develop and execute the organization's multi-tiered earned media strategy, elevating the Lawyers' Committee's position as a leading organization on racial justice.
This role requires a deep commitment to racial justice and social justice, strong initiative and drive, and the ability to work quickly and creatively. The Director must possess a track record of success and impact as a media professional.
Responsibilities- Develop and execute the organization's earned media plan, leveraging and elevating the organization's expertise, reputation, and voice in the current environment.
- Highlight the organization's mission, its extensive work to combat injustice, its impact across the country, its expertise on racial justice matters, and its wins inside and outside the courtroom.
- Develop, implement, measure, and manage an effective and comprehensive earned media strategy, supervising staff responsible for this area of work.
- Manage and mentor internal and external media relations team members, working closely with other members of the communications team and others across the organization to reach the organization's goals.
- Cultivate strategic media relationships, identify long-term and rapid response earned media goals, and create and execute plans and strategies to meet those goals.
- Work with media relations staff members and program teams to create messaging and narratives on rapidly changing and complex issues.
- Effectively develop and manage execution of the Lawyers' Committee's media strategy to position the Lawyers' Committee as a thought leader.
- Mentor and manage staff members focused on media relations and earned media.
- Craft, implement, and track high-impact and effective media campaigns for promoting the organization's work, values, principles, wins, and its work inside and outside the courtroom.
- Proactively seize on and cultivate interview and speaking opportunities for staff to help showcase the organization's work, expertise, and voice on racial justice matters.
- Identify, secure, and provide one-on-one and group media training opportunities for staff.
- Support and work closely with the staff to elevate the organization's voice and key messages.
- Proactively solicit insight from team members across the organization to identify current priorities and opportunities for Communications to support.
- Manage outside media consultants and build relationships with top national reporters, producers, correspondents, and editors in support of the Communications department's goals and deliverables.
- Track, monitor, and report on the outcomes of media initiatives to help determine impact and to help refine strategy.
- Monitor new trends in a rapidly evolving media industry and identify and implement strategies that keep the organization's media strategy on the cutting edge.
- Write and edit op-eds.
- Draft quotes and talking points for President and Executive Director for interviews and other media opportunities.
- Assist with ensuring effective coverage of the organization's work in an increasingly fast-paced and rapidly evolving news cycle.
- Assist Vice President of Communications with crisis communications plans and implementation as needed.
- Bachelor's degree in journalism, public relations, or communications preferred or a combination of 4 years education and experience.
- Minimum 8 years of relevant experience in press, communications, or media.
- Understanding and experience with the media landscape and coverage in relationship to social and racial justice issues and non-profit organizations.
- Established relationships and ability to build relationships with reporters and editors.
- A minimum of 5 years of leadership, supervisory or project management experience.
- Ability to lead, motivate, and mentor team members, and an ability to collaborate with staff across teams.
- Pursuing opportunities to tell the stories of client and communities impacted by the organization's work.
- Excellent writing and editing skills.
- Strong attention to detail and a commitment to excellence.
- Solid and well-articulated commitment to social justice.
- Track record as a problem solver with the ability to manage multiple priorities.
- Experience with online tools including Cision, Canva and WordPress, in addition to social media sites including, but not limited to, Twitter, Instagram, Facebook and LinkedIn.
- Ability to translate complex concepts for broad audiences.
- Ability to thrive in a fast-paced and dynamic environment.
- Ability to shepherd projects from inception to completion.
This position manages media positions assigned to the Communications Department.
