Paid Media Director

7 hours ago

Washington, Washington, D.C., United States Incubeta Full time
About Incubeta

We are a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that leverage the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.

Role Overview

The Paid Media Director (PMD) role will form part of the US Paid Media team, heading up a client delivery pod. The PMD is accountable for the work produced by their pod.

Key Responsibilities
  • Lead the cross-channel strategy for a set of clients to deliver on client KPIs and help us grow their business alongside our own.
  • Increase the revenue generated from existing clients through media performance and introduction of new products and services.
  • Direct resources to plan, set up, monitor, and optimize all paid media channels, including Paid Search, Paid Shopping, Paid Social, Display, and Video.
  • Ensure campaigns are built and optimized to a standard considered best in-market and accurately serve their target audience in the most cost-effective means possible.
  • Perform regular checks on quality, completeness, and performance of campaigns and suggest corrective measures where needed.
  • Guide and direct the campaign team to ensure focus on critical areas and delivery of initiatives for expansion.
  • Evaluate data and identify changes in performance, highlighting underlying problems and opportunities for growth.
  • Assist the team with reporting discrepancies, tracking issues, and testing new features.
  • Ensure clients are provided with relevant, timely, and actionable insights that are valuable to the client's organization.
  • Attend meetings with clients online (and in-person if necessary), supported by the client services team, in order to translate business requirements and considerations of clients into actionable steps for the agency.
  • Work with Display and Social Directors to bring market-leading strategies and tactics to life.
  • Manage the profitability of assigned book of clients.
  • Create upsell opportunities with clients for tech and creative.
  • Represent the business in Sales pitches.
  • Be accountable for the leadership and mentorship of assigned pod, but also be a leader to the paid media team as a whole.
Requirements
  • A minimum of 6+ years' experience within the digital industry, including 2+ years managing a team.
  • Experience as a paid search manager for a minimum of 4 years.
  • Certificates, licenses, and registrations required (at a minimum): Google Ads certifications (any), Search Ads 360, Google Analytics 4.
  • Well-versed in performance marketing, yielding results for clients' investments, i.e., sales/lead conversion and omnichannel acquisition.
  • Experience in working directly with clients & commercial teams.
  • Experience presenting and pitching for business with strong presentation skills.
  • A clear understanding of digital commercial models.
  • Illustrate strong relationships with Technology partners; Google, Meta, publishers, etc.
  • Experience with website analytics tools (e.g., Google Analytics) to provide expert insight into analytics.
  • Experience with measurement plans & tracking.
  • Computer skills required: (Microsoft Office Suite; Google Sheets/Docs/Slides, Project Management Software).
Preferred Qualifications & Experience
  • Certifications: Campaign Manager 360, Display & Video 360, Google Tag Manager, Meta Blueprint (Media Buying/Media Planning) LinkedIn Certified Marketer (Marketing Strategy) Proof of completion of TikTok for Business Modules, Smartly (Ad Buying Foundational), The Trade Desk Edge Academy certifications, etc.
  • Experience with Meta Marketing Partners e.g. Smartly, Mediaocean, ROI Hunter, etc.
Equal Employment Opportunity

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.

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