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Digital Marketing Manager

1 month ago

Chicago, Illinois, United States Ruder Finn Full time
SEM Manager Job Description

Ruder Finn is seeking a skilled SEM Manager to lead our integrated digital marketing team. This individual should have a genuine interest in digital marketing, including strategy, platforms, and technology, with experience executing paid search campaigns to meet business objectives.

Key Responsibilities:
  • Develop and refine SEM ad campaigns across multiple platforms, including Google Ads and Bing, with tasks such as keyword research, pacing, A/B testing, and ongoing campaign optimization.
  • Create SEM copy aligned with brand messaging and best practices for optimal performance.
  • Provide weekly, monthly, and quarterly SEM reporting deliverables, pulling data and synthesizing results into actionable insights.
  • Utilize SEMrush and other tools for campaign optimization and competitive insights.
General Responsibilities:
  • Analyze data and metrics for client reports, ensuring proficiency in platform-specific analytics and Google Analytics/GA4.
  • Assist in setting up accurate tagging and tracking parameters to assess media performance and attribution.
  • Participate in team meetings and client discussions, contributing data-driven ideas on strategy to support client goals.
  • Review performance in connection to client sales and conversion objectives.
  • Maintain awareness of industry trends and their impact on client and assigned accounts.
  • Conduct competitive and category-specific research.
Qualifications:
  • 3+ years of experience in SEM for consumer/health brands, with eCommerce and/or pharma experience a plus.
  • Must have experience with Google Ads, Bing Ads, GA4, and Google Ads Editor.
  • Bonus experience: Shopify, Magento, or other eCommerce platforms, international/multilingual search engine marketing, and Google Tag Manager.
  • Strong analytical skills with proficiency in Microsoft Excel.
  • Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook).
  • Proactive and enthusiastic with an ability to juggle tasks for multiple client accounts and meet competing deadlines.
  • A self-starter with strong problem-solving skills and a willingness to learn.
  • Creative in approach, but data-informed.
  • Great energy, curiosity to do and learn new things to support agency growth and offerings.
  • Detail-oriented, organized, and dedicated.
  • Bachelor's degree in marketing, digital/integrated marketing, or a related field preferred.

Ruder Finn is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment and believe that diversity and inclusion are critical to our success as a global company.