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Marketing Manager

2 months ago

New York, New York, United States EBG Full time
Job Description

EBG is a leading e-commerce solutions provider specializing in travel and entertainment, retail products and services, voluntary benefits, and insurance. We power a robust portfolio of technology solutions and operate a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities.

Our expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups. We own and operate one of the largest and most comprehensive employee savings programs in the country, serving over 40,000 corporate clients through our proprietary platforms TicketsatWork, Plum Benefits, Working Advantage, and Beneplace.

As a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin, and Las Vegas, we offer a hybrid work environment with a balance of collaboration and flexibility.

Job Responsibilities
  • Develop and Manage Marketing Programs
    • Lead, develop, and implement a fully integrated marketing strategy and lead the end-to-end development across marketing functions (including creative, messaging, merchandising, email, paid media, measurement, and reporting) to support specific partners and marketing objectives that are aligned with Company's goals.
  • Marketing Relationship Management
    • Serve as the marketing relationship manager for EBG's top Travel & Entertainment partners and products, including Broadway, Live Nation, Cirque Du Soleil, Concerts, and Sporting Events.
  • Strategic Marketing Planning
    • Develop the strategic marketing plans for the T&E partners, along with updates and reporting on new developments with these partners.
  • Performance Measurement and Reporting
    • Measure and report performance of marketing campaigns and sales to gain insight and assess against goals.
  • Team Leadership
    • Ability to lead and manage a team of Marketing Coordinators to assist in daily tasks.
  • Collaboration and Communication
    • Partner with the VP of Consumer Marketing with all aspects related to their responsibilities on integrated marketing, merchandising, CRM, paid media, reporting, and insights.
  • Research and Analysis
    • Conducts research and analysis, translating campaign performance into reports and communication to senior management and key stakeholders.
Qualifications
  • Education
    • Bachelor's degree in marketing or business or similar discipline.
  • Experience
    • 5+ years of experience in digital marketing.
    • Experience in Entertainment, Travel, or Hospitality Industry. Preferred industry experience in Live Entertainment such as theme parks, Broadway, shows, or concerts.
  • Skills
    • Digital Marketing in an agency or large-scale e-commerce company a plus.
    • Knowledge and experience in the following software/tools:
      • Adobe Creative Cloud.
      • Google Analytics.
    • Excellent communication skills.
    • Ability to think creatively and innovatively.
    • Must have attention to detail and possess critical thinking and quantitative skills.
    • Experience building complex digital marketing programs, presenting, and reporting on the results.
    • Familiarity with the latest trends, technologies, and methodologies in graphic design, web, and digital design, production, etc.
    • Strong project management skills.
    • Strong problem-solving ability, including metrics-driven thinking.
    • Ability to travel as necessary.
    • Experience with online marketing, including social media, and content marketing.
    • Ability to quickly adapt to change.
Compensation

Salary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

Benefits
  • Medical, Dental & Vision.
  • 401k Match.
  • Short Term Disability, Long Term Disability (Company Paid).
  • Company Paid Basic Life and AD&D.
  • Additional Voluntary Benefits.
  • Flexible Work Arrangements.
  • 3 Weeks of PTO + 5 Personal Days.
  • Paid Holiday Break from Christmas to New Year.
  • Paid Holidays.
  • Fitness Centers (location dependent).
  • Annual Day of Giving.
  • Share in the FUN EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace.