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Automotive Sales Consultant

2 months ago

Houston, Texas, United States Sonic Automotive Full time
Company Overview

Sonic Automotive is a leading group of high-volume franchised automotive dealerships dedicated to providing exceptional service and quality vehicles. We pride ourselves on employing passionate and driven individuals across various departments including Sales, Service, Parts, and Accessories. Our mission is to ensure our customers have everything they need to enjoy their driving experience.

Position Overview

The Sales Associate plays a crucial role in promoting and selling vehicles while achieving dealership profit, volume, and customer satisfaction targets. This role encompasses several key responsibilities: personal work habits, prospecting, selling, and follow-up.

Key Responsibilities:
  • Recognize that customer satisfaction is the foundation of our business and commit to ensuring customer happiness.
  • Assess each customer's vehicle requirements through effective questioning and attentive listening.
  • Showcase vehicles, including conducting test drives.
  • Facilitate vehicle deliveries, ensuring customers are well-informed about the vehicle's features, warranty, and necessary documentation, fostering long-term loyalty.
  • Set personal income objectives aligned with dealership productivity standards and develop strategies to achieve them.
  • Report to the Sales Manager regarding goals, planned activities, and performance evaluations.
  • Stay informed about incoming inventory, features, and accessories, and their benefits to customers.
  • Collaborate with the service department to ensure timely and quality vehicle reconditioning.
  • Participate in sales meetings and training sessions provided by the dealership and manufacturers.
  • Maintain a systematic approach to prospect development.
  • Implement a follow-up system for owners to encourage repeat and referral business.
  • Review and evaluate daily, weekly, monthly, and yearly performance to optimize time management and planning.
  • Understand automotive terminology and keep updated on technological advancements in the industry.
  • Comprehend equity and values, and be able to explain depreciation to customers.
  • Be knowledgeable about federal, state, and local regulations governing retail automotive sales.
  • Introduce customers to service department staff to highlight the quality and efficiency of available services.
  • Adhere to all company safety policies and procedures, reporting any incidents to management immediately.
Qualifications:

  • High school diploma or equivalent.
  • Ability to read and understand instructions and information.
  • Valid driver's license for the state of employment.
  • Professional appearance and demeanor.
  • Strong communication skills.
  • Proven ability to meet sales quotas as per dealership standards.
  • All candidates must be authorized to work in the USA.
  • Must perform all duties safely and responsibly.
  • Ability to pass pre-employment assessments including background checks, motor vehicle records, drug tests, and credit reports.
Additional Information

All information provided will be kept confidential in accordance with EEO guidelines.