Marketing Operations Lead

6 days ago

San Francisco, California, United States Dropbox Full time

Role Summary

The Campaign Operations Lead will oversee the execution of marketing campaigns, with a focus on email programs in Iterable and Marketo. This role requires strong project management skills, email marketing expertise, and business acumen.

Key Responsibilities

  • Lead the Campaign Operations team in executing marketing campaigns, particularly email programs in Iterable and Marketo.
  • Design and document scalable processes for campaign operations, including campaign setup, deployment, QA, and post-campaign reporting.
  • Train and mentor campaign operations team members on email campaign best practices.
  • Ensure compliance with data privacy regulations, such as CAN-SPAM, GDPR, and CASL.
  • Manage relationships and budgets with third-party service providers to ensure smooth delivery of work between agencies and the marketing team.
  • Track, analyze, and report on marketing campaign performance to optimize conversions and overall results.
  • Collaborate with Lifecycle Marketing, Field and Channel Marketing, and other marketing teams to align campaign execution with business objectives.

Requirements

  • Minimum 5+ years of experience in Marketing Operations, including 2+ years of leading a Campaign Operations or Marketing Operations team.
  • Solid hands-on experience building email campaigns on marketing automation platforms, such as Marketo and Iterable.
  • Experience with project management tools, such as Jira, and resource management.
  • Proven track record of making data-driven decisions to optimize conversions and performance of marketing campaigns.
  • Well-organized, able to prioritize tasks, and handle time optimally.
  • Excellent interpersonal skills with the ability to communicate at all levels.
  • High attention to detail.
  • Ability to foster a positive and collaborative work environment.

Preferred Qualifications

  • Bachelor's Degree in Marketing or related field.
  • Hands-on experience with Iterable and/or Marketo.
  • Good understanding of database structure, analytics, and campaign attribution.

Total Rewards

US Zone 1: $149,900 - $202,900 USD

US Zone 2: $133,300 - $180,300 USD

The range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change.

Please note, OTE are for sales roles only.

Salary/OTE is just one component of Dropbox's total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. We target most new hire offers between the minimum up to the middle of the range.

Dropbox uses the zip code of an employee's remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows:

Benefits

Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:

  • Competitive medical, dental, and vision coverage.
  • (US Only) Competitive 401(k) Plan with a generous company match and immediate vesting.
  • Flexible Time Off/Paid Time Off, paid holidays, Volunteer time off, and more.
  • Protection Plans including; Life Insurance, Disability Insurance, and Travel benefit plans.
  • Perks Allowance to be used on what matters most to you, whether that's wellness, learning and development, food & groceries, and much more.
  • Parental benefits including; Parental Leave, Child and Adult Care, Day Care FSA (US Only), Fertility Benefits (US Only), Adoption and Surrogacy support, and Lactation Support.

Mental Health and Wellness benefits Free Dropbox space for your friends and family

Additional benefits details are available upon request.

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