Campaign Operations Lead

2 days ago

San Francisco, California, United States Dropbox Full time
Role Description

As part of the Marketing Operations & Technology organization, the Campaign Operations Lead will oversee the team and agency responsible for the execution of campaigns in our marketing automation platforms (Iterable and Marketo).

In this role, you'll collaborate across marketing departments to bring their programs to life, with a primary focus on email campaigns. You'll develop and manage scalable processes for optimal campaign execution, from intake and requirements gathering to the campaign build, QA, monitoring, and reporting.

We're looking for someone with email marketing expertise, business acumen, and great project management skills who can juggle multiple requests and competing priorities, build strong partnerships across marketing, and promote the adoption of best practices for email campaign execution.

Responsibilities
  • Lead the Campaign Operations team responsible for the execution of marketing campaigns, especially focused on email programs in Iterable and Marketo
  • Design and document scalable processes to support campaign operations, including campaign setup, deployment, QA and post-campaign reporting
  • Train and mentor campaign operations team members, providing leadership and expertise around email campaign best practices
  • Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CASL, and other local variations)
  • Manage the relationship and budget for third-party service providers, ensuring the smooth delivery of work between agencies and the marketing team
  • Track, analyze and report on marketing campaign performance to optimize conversions and overall results
  • Collaborate with Lifecycle Marketing, Field and Channel Marketing and other marketing teams to align campaign execution with business objectives
  • Foster a culture of continuous improvement and innovation
Requirements
  • Minimum of 5+ years of experience in Marketing Operations, including 2+ years of leading a Campaign Operations or Marketing Operations team
  • Solid hands-on experience building email campaigns on marketing automation platforms (e.g. Marketo, Iterable)
  • Experience with project management tools (e.g. Jira) and resource management
  • Proven track record in making data-driven decisions to continually optimize conversions and performance of marketing campaigns
  • Well-organized, able to prioritize tasks and handle time optimally
  • Excellent interpersonal skills with the ability to communicate at all levels
  • High attention to detail
  • Ability to foster a positive and collaborative work environment
Preferred Qualifications
  • Bachelor's Degree in Marketing or related field
  • Hands-on experience with Iterable and/or Marketo
  • Good understanding of database structure, analytics, and campaign attribution
Total Rewards

US Zone 2: $149,900—$202,900 USD

The range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change.

Please note, OTE are for sales roles only.

Salary/OTE is just one component of Dropbox's total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. We target most new hire offers between the minimum up to the middle of the range.

Dropbox uses the zip code of an employee's remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows:

• US Zone 1: San Francisco metro, New York City metro, or Seattle metro

• US Zone 2: Austin (TX) metro, Chicago metro, California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Massachusetts, New Hampshire, New York (outside NYC metro), Oregon, Pennsylvania (outside NYC or DC metro), Washington DC metro, and West Virginia (DC metro)

• US Zone 3: All other US locations

Benefits

Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:

  • Competitive medical, dental and vision coverage
  • (US Only) Competitive 401(k) Plan with a generous company match and immediate vesting
  • Flexible Time Off/Paid Time Off, paid holidays, Volunteer time off and more
  • Protection Plans including; Life Insurance, Disability Insurance and Travel benefit plans
  • Perks Allowance to be used on what matters most to you, whether that's wellness, learning and development, food & groceries, and much more
  • Parental benefits including; Parental Leave, Child and Adult Care, Day Care FSA (US Only), Fertility Benefits (US Only), Adoption and Surrogacy support and Lactation Support

Mental Health and Wellness benefits Free Dropbox space for your friends and family

Additional benefits details are available upon request.

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