Head of Marketing Technology Platforms, Business Marketing Lead

3 weeks ago


San Francisco, California, United States Meta Full time
About the Role:

The Business Marketing Technology team is seeking a Head of Marketing Technology Platforms to drive the advancement and execution of marketing technology transformation efforts. As a key member of the Business Marketing Group, this leader will help evolve our platform capabilities by building and implementing a strategic product roadmap for our third and first party tools to ensure we meet our business needs.

Key Responsibilities:
  • Drive platform feature advancement and delivery of capabilities to support business use cases.
  • Manage a team of marketing technology managers working on specific platform components to build a cohesive ecosystem.
  • Ensure technology is implemented and adopted to drive maximum efficiencies and impact.
  • Lead execution of marketing technology projects and integrations end-to-end.
  • Source, prioritize and execute ideas that advance our marketing products.
  • Drive change management and marketing technology education across the organization.
  • Work in a fast-paced, often ambiguous and cross-functional environment to do all of the above.
Requirements:
  • 10+ years experience with product management and marketing/advertising technology.
  • 7+ years people leadership experience, including experience managing seasoned individual contributors.
  • Experience working directly with Marketing, Product, Engineering and Operations teams to provide business cases and requirements and deliver comprehensive business solutions powered by data and technology.
  • Experience launching or driving adoption of products, demonstrating knowledge of customer needs.
  • Experience with operational processes and issue management and resolution.
  • Experience with digital marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.).
  • Understanding of industry marketing technology tools, data flows and platform architecture and how marketing technology platforms support and enhance the customer experience.
  • Experience implementing large scale initiatives.
  • Experience building reference documentation and centralizing processes.
About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.



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