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Public Relations Director

2 months ago

Tampa, Florida, United States IRONMAN Full time
Job Title: Director, Public Relations

At IRONMAN, we're on a mission to celebrate the power of the human spirit, fulfill dreams, and uplift communities by organizing world-class events and extraordinary athletic experiences globally.

Job Summary:

This senior-level position oversees the development, management, and implementation of the internal and external public relations and communications function within North America, with a focus on raising awareness and positive perception of IRONMAN, its brands, and event series through traditional and non-traditional media.

Key Responsibilities:
  • Create and manage IRONMAN North America Communication and PR strategy to maximize brand presence across business and endemic platforms.
  • Secure, develop, and maintain business and endemic media relationships for IRONMAN North America region.
  • Oversee North American event communications, including local market outreach, positive promotion of the events, onsite support/logistics, and media credentialing practices and policies.
  • Support the Vice President of Global Communications and work with Global Communication function to plan and execute major business announcements and projects, including media relations, ambassadors, press conferences, and releases.
  • Serve as a key point of contact for global communications team, ensuring the needs of communication activities are planned and executed on time and on strategy.
  • Manage communication protocols for North America and Latin America around a range of corporate, crisis, impact, and reputation situations in conjunction with regional and global business partners in legal, operations, and communications departments.
  • Develop and manage holistic brand/sport-specific communication and PR strategies across event verticals (currently triathlon, road running, trail running), inclusive of celebrity and ambassador campaigns.
  • Assist Vice President, Global Communications and other regional communications heads on leading Public Relations preparation and communications efforts for world championship and marquee events globally.
  • Find and research compelling human-interest stories to advocate through various mediums.
  • Collaborate with the global marketing, social, digital, and content teams to amplify coverage and cross-company storytelling.
  • Participate in brainstorming and strategy sessions on brands and new program development.
  • Measure and report strategy performance (knowledge of tools like Muck Rack, Cision, TV Eyes required), report results, identify opportunities, and implement action plans to improve.
  • Write and edit press releases, media kits, fact sheets, public relations materials, and other brand-related written materials.
  • Assist in incoming press requests and management of public relations email account; ensure there is an open, accurate line of communication between company, the media, and the public.
  • Create media guide including writing and editing of content, research and updating statistical and historical information, selection of photos and design/layout.
  • Manage North America Communication team.
Requirements:
  • Bachelor degree in Public Relations, Communications, Marketing, Journalism, or similar field is preferred. MBA or an advanced degree in a related field is a plus.
  • Minimum of 8-10 years experience in Public Relations/Media industry required.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.