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Senior Consumer Insights Analyst

2 months ago

Chicago Illinois, United States Dentsu Creative Full time
Job Overview

We are a dedicated group of analysts focused on providing in-depth insights and analytics for social, earned, digital, and experiential marketing initiatives.

Our enthusiasm lies in exploring data to reveal insights and facilitating data-driven decision-making for Dentsu Creative and our clientele.

By collaborating with various teams throughout the organization, we aim to drive growth through our analytical proficiency.

This position is remote and reports to the Director of Consumer & Behavioral Insights.

Your role will be crucial in supporting our experiential clients by innovating new methodologies and tools to gather insights and enhance data-driven solutions.


Key Responsibilities:
  • Identify significant business opportunities through data analysis and model development, converting business challenges into scientific approaches.
  • Create predictive models for objective setting, forecasting, and deriving pertinent insights for campaign enhancement.
  • Conduct thorough analyses of rigorous experiments, assist teams in formulating strong hypotheses, and provide evaluations of experimental outcomes.
  • Develop automation techniques to scale existing analyses, minimize repetitive reporting tasks, and identify data discrepancies.
  • Oversee the collection, extraction, and aggregation of data from various sources using relevant tools (e.g., SQL, R, Python).
  • Independently format, restructure, and validate data to ensure quality, reviewing datasets to confirm readiness for analysis.
  • Utilize Python to establish API connections to live databases and extract data into a centralized repository.
  • Enhance or automate internal analytics processes to improve efficiency.
  • Maintain data/databases in MongoDB, ensuring transparency and accuracy in reporting.
  • Manage projects and collaborate with cross-functional teams to comprehend our objectives and challenges.