Senior Manager, Consumer Insights

4 weeks ago

Chicago, Illinois, United States Adtalem Global Education Full time
Job Description

Opportunity Overview

The Senior Manager, Consumer Insights will provide market research leadership, planning, and execution, advanced analytics, and strategic business analysis to support Adtalem Global Education (ATGE) institutions. Key areas of research include student prospects, influencers, current students, and alumni, as well as monitoring of the category and competition. This position brings the consumer perspective to assist in building marketing initiatives that create positive brand perceptions and increased consideration, while also assisting in program-related decision making.

Critical skills required for this position include project management, analytical thinking, creativity, problem-solving, flexibility, prioritization, teamwork, and communication. This position reports to the Senior Director, Consumer Insights.

Responsibilities:
    • Provides expert insights and counsel to internal business partners across the enterprise, as well as to agency and consulting partners based on research findings and a solid understanding of both the consumer and the business. Topics include but are not limited to: brand strategy, positioning, consumer decision journeys, pricing, advertising, and messaging/communications.
    • Synthesizes multiple sources of primary and secondary research to develop actionable recommendations aligned with company mission and objectives.
    • Acts as primary Consumer Insights contact for institution(s), developing and executing research plans and projects.
    • Translates business questions into research objectives and identifies the best research methodology and vendor to address the issue at hand.
    • Manages research vendors, directs analysis of research findings, and presents findings to audiences spanning junior to executive level.
    • With manager guidance, leads highly complex and advanced analytical studies, including consumer and market segmentation, driver analyses, conjoint/discrete choice, MaxDiff, attitude and usage studies, journey maps, messaging tests, ad tests, focus groups, and one-on-one interviews.
    • Provides input to the team responsible for predictive quantitative modeling as needed in areas such as enrollment projections and media channel effectiveness.
    • Ensures research projects are delivered on time, with accuracy, and within budget.
    • Manages multiple projects and priorities independently to support a range of internal and external clients.
    • Integrates research results into annual business and marketing planning processes.
    • Serves as a consumer advocate within the organization, ensuring consumer perspectives are considered in decision-making processes.
    • Stays on top of industry trends, new research methodologies, and emerging technologies. Drives innovation in research techniques and tools to enhance the timeliness, quality, and impact of insights.
    • Manages freelance/contract resources and/or junior-level direct report(s) as assigned.
    • Performs other duties as assigned.
    • Complies with all policies and standards.
Qualifications:
    • Bachelor- or Master-level degree in Business, Marketing, or a related discipline such as Psychology, Sociology, or Economics.
    • 10 years in consumer marketing research or related areas, with direct experience with design and analysis of a wide range of qualitative and quantitative research projects.
    • Proven experience in designing and executing research studies that positively impact the business. Full ownership of research projects from start to finish.
    • Strong knowledge of quantitative research methods, statistics, and qualitative best practices. Adept at study design, questionnaire development, sample design, tab planning, analysis, and reporting.
    • Working knowledge of applied statistical methods including multiple linear and nonlinear regression models, time series analysis, multidimensional scaling and mapping, conjoint, cluster analysis, factor analysis, and choice-based design.
    • Knowledge of industry conventions in data collection and tabulation for survey research including sampling, crosstab analysis, skip patterns, and multivariate weighting.
    • Demonstrated ability to think strategically and influence business decisions.
    • Strong written and interpersonal communication skills, including presentations.
    • An ability to effectively communicate controversial findings. Strong business acumen and negotiating and influencing skills, with capacity to advocate a point of view while maintaining flexibility and respect for differing opinions.
    • Ability to think strategically while understanding tactical implications.
    • Strong analytic and problem-solving skills, ability to manage multiple projects and priorities in a fast-paced environment.
    • Word, Excel, and PowerPoint proficiency.
    • Higher education research experience preferred but not required.
    • Qualtrics and/or other DIY consumer insights program package proficiency desired but not required.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $80,336 and $140,851. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

  • Health, dental, vision, life, and disability insurance
  • 401k Retirement Program + 6% employer match
  • Participation in Adtalem's Flexible Time Off (FTO) Policy
  • 12 Paid Holidays

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation

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