Retail Customer Account Lead

3 weeks ago


Birmingham Alabama, United States General Mills Full time
Job Description:

Overview:

The North American Retail Regional Grocery Team at General Mills is seeking a Customer Account Lead II (CAL II) to manage the General Mills portfolio for Mitchell Grocery, Piggly Wiggly Alabama, and Associated Grocers Birmingham. As a CAL II, your primary focus is to understand customer needs and link them to General Mills' product and service strategies.

Key Responsibilities:

  • Cultivate customer relationships with high-level decision makers and influencers.
  • Drive incremental results by leveraging varied strategies and capabilities.
  • Gain new product acceptance and merchandising levels in alignment with selling goals.
  • Achieve sales volume and spend per case targets by creating, influencing, negotiating, and executing customer plans.
  • Collaborate with internal teams to develop promotional offers that reflect national trade strategies and optimize General Mills resources.
  • Develop and execute a winning strategy that drives sales and delivers profitable growth.
  • Meet annual sales targets by leveraging General Mills trade strategy and maintaining accurate planning and spending information in the trade planning system.

Requirements:

  • Bachelor's Degree required.
  • 2+ years account management experience in sales, trade funding, category management, or other relevant experience.
  • Successful demonstration of analytical skills and experience aggregating internal and external data sources (e.g., Nielsen, CPM, sales data) of information to build an influential selling story.
  • Experience communicating complex and/or detailed information to multiple individuals/audiences with differing knowledge levels, both in writing and verbally.
  • Must be proficient in software packages (Microsoft Excel and PowerPoint) & internal systems (Trade Planning).


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