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Retail Customer Account Lead

2 months ago

Birmingham Alabama, United States General Mills Full time
Job Description:

Overview:

The North American Retail Regional Grocery Team at General Mills is seeking a Customer Account Lead II (CAL II) to oversee the General Mills portfolio for Mitchell Grocery, Piggly Wiggly Alabama, and Associated Grocers Birmingham.

Key Responsibilities:

  • Sales Expertise & Leadership:
    • Cultivate relationships with high-level decision makers and influencers to drive incremental results.
    • Utilize established sales processes to establish objectives, engage customers, explore customer interests, explain solutions, and execute commitments.
    • Gain new product acceptance and merchandising levels in alignment with selling goals.
  • Influential Leadership:
    • Achieve sales volume and spend per case targets by creating, influencing, negotiating, and executing customer plans.
    • Leverage superior executive-level relationships to drive differential performance for General Mills.
    • Collaborate with internal teams to develop promotional offers that reflect national trade strategies and optimize General Mills resources.
  • Executional Excellence:
    • Develop and execute a winning strategy that drives sales and delivers profitable growth.
    • Takes personal accountability and ownership for results, deeply understands consumers, delivers market-leading innovation, and prioritizes what's important.
    • Meet annual sales targets by leveraging General Mills trade strategy and maintaining accurate planning and spending information in the trade planning system.
  • Problem Solving & Analytics:
    • Utilize trade analytics to adapt merchandising plans to drive increased volume and efficiency.
    • Leverage national category management selling stories to drive General Mills growth and distribution.
    • Understand and leverage category management principles to influence share of shelving and display.

Requirements:

  • Bachelor's Degree required.
  • 2+ years account management experience in sales, trade funding, category management, or other relevant experience.
  • Successful demonstration of analytical skills and experience aggregating internal and external data sources (e.g., Nielsen, CPM, sales data) of information to build an influential selling story.
  • Experience communicating complex and/or detailed information to multiple individuals/audiences with differing knowledge levels, both in writing and verbally.
  • Must be proficient in software packages (Microsoft Excel and PowerPoint) & internal systems (Trade Planning).