Assistant Manager, eMerchandising HPC Omni

2 weeks ago

Chicago, Illinois, United States Spectrum Brands Full time
Job Title: Assistant Manager, eMerchandising HPC Omni

Spectrum Brands' Home & Personal Care (HPC) Appliances business is a global leader in small electric appliances, shave/groom appliances, and beauty appliances. Our well-known brands include George Foreman, Black+Decker, Farberware, Breadman, Juiceman, Russell Hobbs, and Remington. We focus on consumer trends for healthy eating, stay-at-home cooking, and creating today's new hairstyles.

Job Summary:

This role will help devise and implement strategies to increase online sales revenue via improved organic search, on-site navigation, conversion, content optimization, and review/ratings. The Assistant eCommerce Content Manager will work closely with Sales, Product Marketing, and Creative & Media to ensure eCommerce growth.

Key Responsibilities:

  • Manage new item set-up procedure on eCommerce partner sites to ensure speed to market and coordinated on-time delivery based on product launch calendar.
  • Coordinate and execute omni-channel product launch programs that drive engagement and support retail, including publication of above the fold content, A+/Enhanced content, backend SEO & navigation optimization, and review/ratings.
  • Execute samplings campaign to syndicate reviews/ratings across the eCommerce landscape and track on-going review trends.
  • Ensure Brand consistency & compliance across all major eCommerce partner sites.
  • Build and maintain systems and protocols that ensure all content is optimized.
  • Assist in maintaining detailed content health analytics reporting dashboards.
  • Provide content optimization expertise, recommendations, and insights based on emerging trends and e-retailer specific site capabilities to Marketing, Sales, and Digital Creative teams to improve conversion rates and the overall digital consumer experience.
  • Track and report organic share of search KPIs to increase traffic via improved SEO keyword density and on-site navigation for multiple CPG brands and product categories.

Requirements:

  • Bachelor's degree in Communications, Marketing, Computer Science, or equivalent.
  • 1-3 years experience in Project Management, Marketing, eCommerce, or equivalent field.
  • Working knowledge of Amazon Vendor Central; preferably other online retailer portals.
  • Deep working knowledge of the latest SEO/navigation techniques and algorithm updates.
  • Working knowledge of Content Syndication Platforms, ideally Salsify and BazaarVoice.
  • Strong written and oral communication skills.
  • Experience with detail-driven projects; preferably in a marketing department.
  • Ability to handle multiple tasks, priorities, and deadlines.

Work Environment:

This is a remote role with occasional travel to the St. Louis, MO area office.

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