Digital Analytics Manager
4 days ago
Tredence is a global analytics services and solutions company that focuses on delivering insights into actions by combining its strengths in business analytics, data science, and software engineering. The company serves clients across industries, including the US, Canada, Europe, and SE Asia, and has a strong presence in the San Francisco Bay Area.
Tredence offers a range of capabilities, from data visualization and data management to advanced analytics, big data, and machine learning. Its uniqueness lies in bringing the right mix of technology and business analytics to create sustainable white-box solutions that are transitioned to clients at the end of the engagement. The company uses a global execution model to deliver cost-effective solutions, leveraging clients' existing technology and data assets.
Job DescriptionWe are seeking a passionate leader to build, develop, and lead a newly formed team responsible for building and implementing customer data platforms. The team will be responsible for connecting data across systems and unlocking the value of customer data, with a focus on customer-centricity.
The ideal candidate will have 10-15 years of professional experience in analytics, with a demonstrated expertise in retail, customer, and digital analytics projects. They will have experience in machine learning domains, such as regression, classification, and unsupervised learning, as well as experience in digital analytics, including evaluate digital tracking and implementation, AB testing, CDP data integration, digital journey orchestration, and conversion optimization.
The candidate will also have experience in building customer segments, propensity models, CLTV models, recommender systems, and web personalization, as well as experience working with tools such as Adobe Analytics, AEP, Adobe Target, AJO, GA4, GTM, and Google Ads. They will have advanced programming skills in SQL, Python, and PySpark, and experience working with platforms such as GCP, Azure, AWS, Databricks, Snowflake, and data visualization tools like Tableau, PowerBI, Adobe Analytics, and Google Analytics.
The successful candidate will be a leader with a proven track record of mentoring and developing high-performing teams, and will have exceptional problem-solving, organizational, and project management capabilities to navigate complex projects effectively. They will be able to present complex insights to stakeholders in a clear and impactful manner.
Responsibilities- Work with clients leading digital consultation roles at Fortune 100 Retailers
- Work closely with stakeholders across the organization to gather requirements and understand the underlying business problems. Serve as the bridge between business needs and analytical solutions.
- Collaboratively work with leadership and SMEs to create innovative solutions for business challenges. Utilize your understanding of retail data, digital data, and analytics to drive decision-making.
- Leverage your expertise in data such as orders, customer data, clickstream (digital), marketing, and promotions data, to provide effective solutions.
- Utilize advanced analytics and machine learning techniques such as segmentation/clustering, recommendation engines, propensity models, and forecasting to drive growth throughout the customer lifecycle.
- Be part of the lead CXM engagements and strengthen the delivery by developing scalable & reusable assets, training analysts, and building a foundation.
- Assist in opportunity identification / POV creation / proposal for clients.
- Apply Agile methods to manage analytics projects efficiently, ensuring they deliver value quickly.
- Lead and mentor a team of data analysts and data engineers, fostering innovation and excellence.
Tredence offers a dynamic and challenging work environment with a talented team of professionals. We provide a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a passionate and experienced leader with a strong background in analytics, we encourage you to apply for this exciting opportunity.
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