Senior Manager of Marketing Analytics
1 day ago
The Aspen Group (TAG) is a leading retail healthcare business support organization, serving over 20,000 healthcare professionals and team members across 48 states. As a Senior Manager of Measurement and Analytics, you will be the driving force behind our digital e-commerce measurement, marketing performance, and customer journey analysis. Your expertise will help us optimize our marketing campaigns, drive revenue growth, and deliver high-quality consumer healthcare experiences at scale.
Key Responsibilities:- Develop and execute comprehensive digital marketing strategies to drive schedule appointments and revenue growth.
- Apply analytics for decision-making and problem-solving, interpreting marketing data, campaign performance, and website traffic.
- Establish a thorough analytical framework to track, measure, and analyze the performance of digital marketing campaigns across various channels.
- Continuously optimize digital marketing campaigns for maximum ROI, implementing A/B testing, audience segmentation, and other optimization techniques.
- Create reports to monitor key metrics and KPIs, presenting findings to senior management and making recommendations for improvements.
- Media mix model and channel attribution.
- Packaging and delivering presentations with analytics findings, managing project timelines, and dealing with ambiguity.
- Bachelor's Degree in Economics, Finance, Statistics/Data Science, or other Quantitative related fields. Master's degree preferred.
- 8+ years of experience in marketing analytics or digital marketing, preferably in a related industry with hands-on experience working with data analytics and developing marketing strategy.
- Minimum 4 years of digital analytics, Python, or R.
- Strong business acumen, sufficient business exposure, and experience to interpret analytical results and translate into ideas and/or actionable recommendations.
- Understanding of advertising/marketing communication principles, industry trends, and key performance indicators.
- Ability and willingness to take a hands-on approach to translate analyses into actionable recommendations, with strong experience working with reporting and visualization tools (PowerBI/Tableau/LookerStudio).
- Proficiency in SQL, data analytics, BI tools (Tableau/Looker/Power BI).
- Ability to work in a fast-paced, collaborative environment, with a quick learning ability to adapt to new analytical approaches and tools.
- Excellent communication and presentation skills, with the ability to convey data insights to non-technical stakeholders.
Salary: $115,000 - $145,000 + bonus opportunity.
-
Senior Analytics Manager
2 months ago
Chicago, Illinois, United States Tiger Analytics Full timeJob OverviewTiger Analytics is a premier consulting firm specializing in advanced analytics. We serve as a reliable analytics partner for numerous Fortune 100 companies, empowering them to derive business value from their data. Our consultants possess extensive expertise in Data Science, Machine Learning, and Artificial Intelligence, with our leadership and...
-
Senior Analytics Manager
2 months ago
Chicago, Illinois, United States Tiger Analytics Full timeJob OverviewTiger Analytics is a premier consulting firm specializing in advanced analytics. We partner with numerous Fortune 100 companies, empowering them to derive significant business insights from their data. Our team consists of experts in Data Science, Machine Learning, and Artificial Intelligence, and our achievements have been acknowledged by...
-
Senior Manager of Marketing Analytics
2 days ago
Chicago, Illinois, United States TAG - The Aspen Group Full timeSenior Manager of Measurement and AnalyticsAt The Aspen Group (TAG), we're seeking a seasoned Senior Manager of Measurement and Analytics to drive digital e-commerce measurement, marketing performance, and customer journey analysis. As a key member of our team, you'll be responsible for developing and executing comprehensive digital marketing strategies to...
-
Senior Product Manager
3 weeks ago
Chicago, Illinois, United States Tiger Analytics Full timeAbout the RoleTiger Analytics is a leading advanced analytics consulting firm, trusted by Fortune 100 companies to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI, recognized by market research firms like Forrester and Gartner.We're seeking a seasoned Product Manager with a strong blend of...
-
Senior Marketing Analytics Manager
1 day ago
Chicago, Illinois, United States Measured Full timeAbout the RoleMeasured is seeking a highly skilled Senior Manager, Customer Success to lead client-facing engagements for a portfolio of Measured brands on our marketing analytics framework. As a customer success-led organization, our Customer Success team is the face of Measured's technology and services offering.Key ResponsibilitiesOwn day-to-day client...
-
Senior Business Analytics Manager
2 days ago
Chicago, Illinois, United States Tiger Analytics Full timeAbout Tiger AnalyticsTiger Analytics is a cutting-edge analytics consulting firm that empowers Fortune 100 companies to unlock business value from data. Our team of experts brings together deep expertise in Data Science, Machine Learning, and AI to deliver innovative solutions.Job DescriptionWe are seeking a seasoned professional to join our team as a Senior...
-
Senior Manager, Marketing Analytics Lead
3 weeks ago
Chicago, Illinois, United States AbbVie Full timeJob OverviewAbbVie is seeking a highly skilled Senior Manager, Marketing Analytics to join our Neuroscience & Eye Care Marketing Analytics and Business Insights team. As a key member of our team, you will be responsible for designing, implementing, and managing advanced analytic initiatives to drive business growth and inform strategic decision-making.Key...
-
Senior Analytics Consultant
4 weeks ago
Chicago, Illinois, United States Tiger Analytics Full timeAbout Tiger AnalyticsTiger Analytics is a cutting-edge analytics consulting firm that has established itself as a trusted partner for several Fortune 100 companies. Our team of experts brings deep expertise in Data Science, Machine Learning, and AI to help our clients generate business value from data.Job SummaryWe are seeking a highly skilled professional...
-
Senior Marketing Manager
3 weeks ago
Chicago, Illinois, United States Institute of Food Technologists Full timeJob SummaryThe Institute of Food Technologists is seeking a highly skilled Senior Manager, Marketing to lead the development and execution of marketing strategies that drive revenue, enhance the brand, and align with the organization's strategic objectives.Key ResponsibilitiesDevelop and execute comprehensive marketing plans to achieve business goals and...
-
Analytics Senior Manager
3 weeks ago
Chicago, Illinois, United States Truform Media Group Full timeJob Title: Analytics Senior ManagerAt Truform Media Group, we are seeking an experienced Analytics Senior Manager to join our team. As a key member of our analytics department, you will be responsible for developing and implementing data-driven strategies to drive business growth and improve client outcomes.Key Responsibilities:Develop and execute data...
-
Marketing Analytics Manager
2 weeks ago
Chicago, Illinois, United States AbbVie Full timeJob Title: Marketing Analytics ManagerAbbVie is seeking a highly skilled Marketing Analytics Manager to join our team. As a key member of our Marketing Analytics and Business Insights (MABI) function, you will be responsible for providing analytic leadership and integrating marketing and sales information to drive business growth.Key Responsibilities:Develop...
-
Marketing Analytics Manager
4 weeks ago
Chicago, Illinois, United States Ovativegroup Full timeAbout Ovative GroupOvative Group is a leading independent media and measurement firm in the United States, renowned for its innovative approach to marketing and measurement. We empower trailblazers in customer-centric organizations to reinvent their marketing and measurement programs, leveraging our expertise in media, measurement, and consulting.Our...
-
Senior Marketing Manager
2 days ago
Chicago, Illinois, United States Labelmaster Full timeJob Title: Senior Marketing ManagerLabelmaster is seeking a highly skilled Senior Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key Responsibilities:Develop and implement marketing plans to achieve business...
-
Senior Director of Sales and Marketing
2 days ago
Chicago, Illinois, United States Brookdale Senior Living Full timeJob SummaryWe are seeking a highly skilled Senior Director of Sales and Marketing to join our team at Brookdale Senior Living. As a key member of our leadership team, you will be responsible for developing and executing marketing strategies to drive sales growth and occupancy levels in our communities.Key ResponsibilitiesDevelop and implement marketing plans...
-
Senior Brand Manager Marketing
2 days ago
Chicago, Illinois, United States HARIBO of America Full timeAbout the RoleWe are seeking a highly skilled Senior Brand Manager Marketing to join our team at HARIBO of America. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and brand awareness.Key ResponsibilitiesDevelop and implement marketing plans to achieve business...
-
Senior Manager, Customer Analytics Specialist
3 weeks ago
Chicago, Illinois, United States AbbVie Full timeJob DescriptionAbbVie is a leading biopharmaceutical company dedicated to discovering and delivering innovative medicines and solutions that solve serious health issues. We are seeking a highly skilled Senior Manager, Customer Analytics to join our Marketing Analytics and Business Insights (MABI) function.Key Responsibilities:Develop and execute analytics...
-
Senior Manager
7 hours ago
Chicago, Illinois, United States Tiger Analytics Full timeJob OpportunityTiger Analytics is a leading analytics consulting firm that partners with Fortune 100 companies to drive business value from data. Our team of experts brings deep expertise in Data Science, Machine Learning, and AI to deliver innovative solutions.We are seeking a seasoned professional with a strong blend of business consulting skills and data...
-
Data Analytics Consultant
3 weeks ago
Chicago, Illinois, United States Tiger Analytics Full timeJob Opportunity at Tiger AnalyticsTiger Analytics is a leading advanced analytics consulting firm that enables Fortune 100 companies to generate business value from data. Our team of experts brings deep expertise in Data Science, Machine Learning, and AI, recognized by market research firms such as Forrester and Gartner.We are seeking a highly skilled...
-
Digital Marketing Account Manager
3 weeks ago
Chicago, Illinois, United States C-4 Analytics Full timeJob Title: Digital Marketing Account ManagerWe are seeking a highly skilled Digital Marketing Account Manager to join our team at C-4 Analytics. As a Digital Marketing Account Manager, you will be responsible for managing client relationships, developing and executing digital marketing campaigns, and analyzing campaign performance.About the Role:This is a...
-
Senior Marketing Manager
8 hours ago
Chicago, Illinois, United States Institute of Food Technologists Full timeJob SummaryThe Senior Manager, Marketing is a key member of the Institute of Food Technologists' leadership team, responsible for developing and executing effective marketing strategies to promote the organization's products, services, and programs. This role requires a deep understanding of marketing principles and tactics, as well as a strong focus on...