Senior Manager of Marketing Analytics

1 day ago

Chicago, Illinois, United States TAG - The Aspen Group Full time
Unlock Business Growth with Data-Driven Insights

The Aspen Group (TAG) is a leading retail healthcare business support organization, serving over 20,000 healthcare professionals and team members across 48 states. As a Senior Manager of Measurement and Analytics, you will be the driving force behind our digital e-commerce measurement, marketing performance, and customer journey analysis. Your expertise will help us optimize our marketing campaigns, drive revenue growth, and deliver high-quality consumer healthcare experiences at scale.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to drive schedule appointments and revenue growth.
  • Apply analytics for decision-making and problem-solving, interpreting marketing data, campaign performance, and website traffic.
  • Establish a thorough analytical framework to track, measure, and analyze the performance of digital marketing campaigns across various channels.
  • Continuously optimize digital marketing campaigns for maximum ROI, implementing A/B testing, audience segmentation, and other optimization techniques.
  • Create reports to monitor key metrics and KPIs, presenting findings to senior management and making recommendations for improvements.
  • Media mix model and channel attribution.
  • Packaging and delivering presentations with analytics findings, managing project timelines, and dealing with ambiguity.
Requirements:
  • Bachelor's Degree in Economics, Finance, Statistics/Data Science, or other Quantitative related fields. Master's degree preferred.
  • 8+ years of experience in marketing analytics or digital marketing, preferably in a related industry with hands-on experience working with data analytics and developing marketing strategy.
  • Minimum 4 years of digital analytics, Python, or R.
  • Strong business acumen, sufficient business exposure, and experience to interpret analytical results and translate into ideas and/or actionable recommendations.
  • Understanding of advertising/marketing communication principles, industry trends, and key performance indicators.
  • Ability and willingness to take a hands-on approach to translate analyses into actionable recommendations, with strong experience working with reporting and visualization tools (PowerBI/Tableau/LookerStudio).
  • Proficiency in SQL, data analytics, BI tools (Tableau/Looker/Power BI).
  • Ability to work in a fast-paced, collaborative environment, with a quick learning ability to adapt to new analytical approaches and tools.
  • Excellent communication and presentation skills, with the ability to convey data insights to non-technical stakeholders.

Salary: $115,000 - $145,000 + bonus opportunity.

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