Digital Strategy Director
4 days ago
Weber Shandwick is seeking a seasoned digital and social leader to join our team as Vice President of Social Strategy. This role requires an experienced professional who will build and guide core components of all social strategy workstreams and serve as a daily client contact.
Key Responsibilities:- Develop and implement innovative social brand strategies that are integrated with overall client marketing objectives/goals.
- Become an expert on our clients business and how their communications objectives help achieve business goals.
- Translate broad concepts and strategy into meaningful, actionable social and platform strategy operating plans.
- Identify ways to measure success against campaign goals and achievable outcomes; determine methods to collect and present data and analysis to clients and internal stakeholders.
- Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning, and program execution.
- Lead development of social media management standards, policies, and rules of engagement for social channels.
- Define KPIs and implement measurement, analytics, and reporting methods to gauge success.
- Assess social and digital technological innovations to find ways to further current client offerings.
- Participate in new business pitch development and presentations.
- Work autonomously on POVs and thought-leadership pieces for internal and external communications.
- Minimum of 9 years of experience with a brand (client-side) or a digital advertising and/or digital PR agency.
- Expert-level proficiency in social media platforms and a willingness to experiment with cutting-edge platforms and techniques.
- Ability to work well within highly collaborative, multidisciplinary teams.
- Exceptional creative and business writing skills.
- Deep working knowledge of the social and digital ecosystem.
- Understanding of the paid media environment and its application to a holistic social media strategy.
- Proven ability to meet deadlines, juggle multiple projects, and work independently in a fast-paced office environment.
- Experience working with an analytics team to measure campaign ROI and generate insights.
Weber Shandwick is a leading global communications and engagement firm in 78 cities with a network extending to 129 cities around the world. The firm's diverse team has won prestigious awards for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
We offer a full suite of benefits, including medical, vision, 401k, tuition reimbursement, and more. We are an equal opportunity/affirmative action employer.
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Chicago, Illinois, United States Weber Shandwick Full time{"title": "Digital Strategy Director", "description": "Job SummaryWeber Shandwick is seeking a highly skilled Digital Strategy Director to lead our social media efforts. As a key member of our team, you will be responsible for developing and implementing innovative social media strategies that drive business results.ResponsibilitiesDevelop and execute...
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