Marketing and Branding Executive

2 days ago


Williamsburg, Virginia, United States InsideHigherEd Full time
Job Summary

The Marketing and Branding Executive at William & Mary is responsible for developing and executing the university's marketing and branding strategies to drive enrollment, advancement, and institutional reputation. This role requires a strong background in advertising, business, communications, or marketing, with expertise in branding, digital marketing, strategic marketing, and brand messaging.

This individual will have experience in managing integrated marketing and communication mediums, developing and deploying inbound marketing tactics, and overseeing qualitative and quantitative market research and analysis. They will also possess strong project management skills, effective leadership abilities, and a willingness to adapt to changes in office procedures and systems.

Benefits: William & Mary offers a comprehensive benefits package, including health insurance, retirement plans, and educational assistance


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