Executive Director, Marketing

10 hours ago


Williamsburg VA United States William & Mary Full time

Position Information

Position Number: FP405W

Position Title: Executive Director, Marketing & Branding

Employment Category: Full Time Professional

Location: William & Mary

Department: 610000 University Advancement

Unit Mission Statement: At William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. The university aspires to attract and retain exceptional students, faculty, and staff who keep W&M at the forefront of teaching, learning, and research. University Marketing emphasizes three core areas — enrollment, advancement, and institutional reputation — to enhance William & Mary’s standing as a top institution of higher learning in the U.S. and around the globe.

Position Summary: The Executive Director of Marketing & Branding is a strategic leader on the University Marketing team at William & Mary. They oversee three supervisors and lead a division of more than 15 staff responsible for the strategic planning, leadership, and execution of the digital marketing, research and analytics, multimedia, and creative teams’ efforts to develop and sustain a comprehensive brand and marketing strategy for William & Mary. The successful Executive Director will demonstrate commitment to William & Mary’s mission as well as a curious nature and interest in lifelong learning.

Conditions of Employment:

  • This may require additional hours beyond the typical work week to include evenings and weekends.
  • Must be flexible and have the ability to travel.
  • This position is based in Williamsburg and is eligible for a hybrid work schedule.

Required Qualifications:

  • Bachelor’s degree in advertising, business, communications, marketing or a related field or comparable education, training, and/or experience.
  • Demonstrated ability to create opportunities for all team members as the leader of a team.
  • Experience leading an integrated marketing team across a complex organization.
  • Demonstrated creativity, invention, and talent in branding, digital marketing, and brand messaging.
  • Expertise in a variety of integrated marketing and communication mediums.
  • Experience developing and deploying inbound marketing tactics.
  • Experience overseeing qualitative and quantitative market research and analysis.
  • Strong project management skills with the ability to identify goals and contribute to measurable outcomes.
  • Effective leadership skills with the ability to manage and directly supervise staff.
  • Strong interpersonal and communication skills.

Preferred Qualifications:

  • Master’s Degree.
  • Experience with developing and implementing digital strategies.
  • Hands-on experience creating and executing content in today’s digital landscape.

Is the position remote work eligible? Hybrid (works remotely at least 1 day per week but not full-time)

Advertised Pay Range: Commensurate with experience

Benefits Summary Statement: William & Mary offers a full array of benefits including retirement, health insurance, educational assistance, professional development, and more.

Job Open Date: 12/02/2024

Open Until Filled: Yes

Background Check Statement: William & Mary is committed to providing a safe campus community. Background investigations include reference checks and a criminal history record check.

EEO Statement: William & Mary values diversity and invites applications from underrepresented groups.

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