Marketing and Business Growth Specialist

3 weeks ago


Buffalo, New York, United States Sinclair Broadcast Group Full time

We are seeking a highly skilled Marketing and Business Growth Specialist to join our team at Sinclair Broadcast Group.

The estimated salary for this role is $42,000 - $47,000 per year.

About the Role:

This position is responsible for driving growth of assigned accounts, uncovering new opportunities, nurturing strong relationships with existing clients, and establishing a network to support overall account growth.

Main Responsibilities:

  • Deliver weekly revenue forecasts within plus or minus 2% accuracy using in-house sales tools and data-rich systems.
  • Maintain and continuously grow a book of business or list of accounts and nurture a pipeline of potential business.
  • Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations.
  • Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.

Requirements:

  • Familiarity with cross-platform marketing solutions and sales methodologies.
  • Knowledge of CRM platforms and sales management software.
  • Ability to adapt quickly in an unpredictable and rapidly changing environment.
  • Excellent communication, presentation, problem-solving, critical thinking, and time management / prioritization skills.

Benefits:

Full-time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.



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