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Brand Insights Manager

1 month ago

New York, New York, United States Pernod Ricard USA Full time
About Pernod Ricard USA

Pernod Ricard USA is a global premium spirits and wine company that is committed to igniting conviviality in all that we do. We are the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes.

Job Summary

We are seeking a highly skilled Manager of Brand Insights & Strategy to join our team. As a key member of our organization, you will be responsible for leading insights strategy and activation for priority brands, delivering actionable insights to drive brand and communication strategy. You will partner on communications and program development, leading deep understanding of consumer targets and insights to inspire creative and media briefs.

Key Responsibilities
  • Lead insights strategy and activation for priority brands, delivering actionable insights to drive brand and communication strategy
  • Partner on communications and program development, leading deep understanding of consumer targets and insights to inspire creative and media briefs
  • Drive research throughout the creative development process, from pre-testing to in-market performance analysis
  • Establish annual learning agendas to advance brand strategy, aligning with local and global partners for maximum impact
  • Activate demand segmentation insights and instill empathy for demand moments with business partners
  • Build strong relationships with global Center of Excellence and Brand Company insights partners
Requirements
  • Bachelor's degree required, Master's degree preferred
  • 5+ years leading primary quantitative & qualitative research to support brand insights & strategy, including advertising testing
  • Experience blending quantitative & qualitative learning for a clear story and action plan
  • Experience building holistic learning plans that integrate data, trends, and primary research
  • Experience analyzing syndicated shopper data (e.g. Nielsen, IRI, Numerator)
What We Offer

Pernod Ricard USA is an inclusive and diverse company that prioritizes professional development and internal career mobility. We offer a competitive compensation package, including performance bonuses, domestic & international career development opportunities, and a comprehensive benefits program.

We are committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Plus, great benefits and perks to toast to a life filled with support including: competitive compensation, domestic & international career development opportunities, competitive paid time off plan + wellbeing days, medical, dental, vision and life insurance, product allowance to enjoy on Pernod Ricard products, gym reimbursement, Employee Assistance Program, BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more Check out https://www.pernod-ricard.com/en/careers to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law.

Offers will be subject to United States local terms.

At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required.

The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.