Senior Brand Manager

3 days ago

New York, New York, United States 001 - Revlon Consumer Products LLC Full time
Job Description

At Revlon, we are seeking a seasoned marketing professional to lead our brand development efforts. As a Senior Brand Manager, you will be responsible for driving the growth and success of our iconic brands.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to maximize brand awareness and sales.
  • Lead cross-functional teams to launch new products and campaigns, ensuring timely and within-budget execution.
  • Analyze market trends and consumer insights to inform brand development and marketing initiatives.
  • Collaborate with R&D, packaging, and other departments to develop innovative products that meet consumer needs.
  • Manage product life cycle management, including product development, launch, and discontinuation.
  • Provide guidance on copy evaluation and copy development to ensure brand consistency and messaging.
  • Oversee sales, advertising, and production volume, as well as overall P&L.
  • Lead market research efforts to design, execute, and interpret results from customer studies in the field.
  • Understand the customer, the retail environment, and relationship with the assigned sub-brand.
  • Manage forecasting of shipments and consumptions – monthly, quarterly, annually.
  • Provide guidance in career development of staff and make recommendations about product assortment, pricing, and merchandising.
  • Link media timing to overall marketing and customer programs (360).
  • Drive the development and execution of brand promotions and national displays.

Requirements:

  • 6-7+ years relevant work experience in marketing and brand management capacity.
  • Experience in skincare, beauty, and/or personal care categories a plus.
  • Marketing plan management experience.
  • Bachelor's Degree; MBA preferred.

Benefits:

  • Competitive base pay range: $130,000 – 150,000/year.
  • Short and/or long-term incentives as part of total compensation.
  • Medical, dental, and vision benefits.
  • Company-paid basic life insurance policy.
  • Long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.
  • 401k Retirement Savings Plan.
  • 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment.
  • Twelve paid holidays throughout the calendar year.
  • Annual bonus based on company performance.

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