Strategic Brand Campaign Manager

3 weeks ago


New York, New York, United States US Tech Solutions Full time
Job Title: Strategic Brand Campaign Manager

About the Role:

We are seeking a highly skilled Strategic Brand Campaign Manager to join our team at US Tech Solutions. As a key member of our Platforms & Devices team, you will collaborate across product areas and cross-functional teams to tackle complex challenges, identify market opportunities, and craft impactful brand experiences that resonate with our target consumers.

Key Responsibilities:

* Conduct in-depth research and analysis to define and understand our target audience segments.
* Develop rich consumer personas that inform product strategy and marketing campaigns.
* Partner with analytics team to define how we track key attributes across Platforms & Devices product areas.
* Collaborate on the development and evolution of brand positioning and visual and verbal identities for our Platforms & Devices products.
* Identify opportunities to create cohesive and engaging narratives that connect our products across platforms and devices.
* Partner with Brand leads to author clear, insightful, and inspiring marketing briefs that guide campaign development.
* Develop comprehensive brand frameworks & architectures that articulate positioning, narrative, and product propositions to drive business objectives and serve as a north star for all marketing and communication efforts.

Requirements:

* Proven experience in brand planning or a related strategic marketing role.
* Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
* Excellent communication and presentation skills with the ability to articulate complex ideas clearly and persuasively.
* A passion for understanding consumer behaviour and market trends.

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. We are an Equal Opportunity Employer and welcome applications from diverse candidates.

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