Senior Associate, Digital Media Specialist
4 weeks ago
Job Summary
GroupM is seeking a Senior Associate to support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. The ideal candidate will have a strong understanding of digital media technologies, publishers, and programmatic strategies.
Key Responsibilities
- Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
- Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
- Own operational tasks including budget management, billing, and campaign creative trafficking.
- Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
- Build relationships and own communication with members of the broader digital account teams, including planning, investment, operations, and analytics.
- Work with publishers to implement, troubleshoot, and optimize programmatic deals to help secure access to high-quality media inventory.
- Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs, and Third-Party Verification tools.
- Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.
Requirements
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
- Familiarity with key programmatic or digital media platforms.
- Proficient in Microsoft Excel.
- Excellent verbal and written skills, and a detail-oriented mindset.
- Strong analytical abilities and quantitative skills.
Life at GroupM
GroupM is committed to providing a positive and inclusive work environment. We offer a competitive benefits package, including medical, vision, and dental insurance, paid time off, and employee mental health awareness days. GroupM is an equal employment opportunity employer and welcomes applications from diverse candidates.
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