Senior Digital/Social Media Director

3 weeks ago


Chicago, Illinois, United States fluent360 Full time
Job Description

The Senior Digital/Social Media Director is responsible for driving the digital marketing communications strategy for a large U.S. brand. This individual interfaces with partner agencies, senior management, and executive leadership to ensure strategic focus throughout planning and execution.

Key Responsibilities:
  • Design and implement comprehensive digital marketing strategies ensuring alignment with client objectives and market trends.
  • Collaborate with creative teams to develop integrated marketing campaigns that leverage SEO, SEM, social media, email marketing, and content marketing to achieve client goals.
  • Utilize analytics tools to monitor campaign performance, analyze data, and provide regular reports with actionable insights for continuous optimization.
  • Develop and manage social media strategies that foster engagement and enhance brand loyalty, ensuring content is tailored to each platform's audience.
  • Serve as the primary digital marketing contact for clients, presenting strategies and campaign performance insights, while fostering strong relationships and trust.
  • Stay ahead of digital marketing trends and emerging technologies, bringing innovative ideas and best practices to client strategies.
Requirements:
  • Minimum 8+ years of Digital/Social and Integrated Marketing experience, including multicultural communications.
  • Government or non-profit experience preferred but not required.
  • QSR experience preferred but not required.
  • Experience leading hard-working social teams to deliver results against goals.
  • Deep experience in reputation management, social listening, and reporting.
  • Deep experience in organic social campaigns and programs to drive engagement.

fluent360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet. Our organization participates in E-Verify. For more information visit https://www.e-verify.gov/.


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