Digital Marketing Specialist

3 days ago


Chicago, Illinois, United States Empower Media Full time
About Empower Media

We're a leading woman-owned media agency in the US, driven by a mindset of 'What If'. We challenge the status quo and leverage proprietary technology to uncover incremental growth opportunities for our clients. Our goal is to deliver results today and create deeper, longer-term consumer connections that drive business success.

Job Title: Specialist - Search, Performance Marketing

As a key member of our Investment - Performance Marketing team, you'll be responsible for supporting paid search performance marketing efforts for our clients. Your primary focus will be on reporting campaign findings and opportunities, optimizing campaigns, and driving departmental campaign initiatives.

Key Responsibilities:
  • Manage digital performance marketing management platforms, including Google Ads, Bing Ads, Amazon Ads, and Walmart Connect.
  • Develop and execute digital strategic initiatives within these platforms.
  • Verify and execute campaigns, including paid search accounts and analytics.
  • Monitor campaigns and ensure metrics are tracking properly, including pacing and budget adjustments.
  • Communicate results and recommendations across teams to improve campaigns.
  • Collaborate with internal teams to optimize budgets and maximize digital campaign effectiveness through A-B testing and innovative executions.
  • Assist in developing presentation decks for client meetings.
  • Work with vendor partners to optimize campaigns and bring forward best-in-class campaign solutions.
Core Competencies:
  • 1-3 years of experience in digital campaign stewardship.
  • Ability to effectively present information in one-on-one and group settings.
  • Excellent oral and written communication skills.
  • Strategic thinking skills.
  • Ability to read, comprehend, and write instructions, short correspondence, and memos.
Key Performance Indicators:
  • Meeting client goals and KPIs through digital performance campaigns.
  • Optimizing campaigns and translating results across internal and external clients.
  • Delivering strategic decks outlining digital recommendations and expected results.
  • Digital campaign quality and delivery.
  • Peer/staff advocacy and education.


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