Digital Media Specialist
4 weeks ago
About The Role:We are seeking a skilled Digital Media Specialist to join our Chicago Digital team. The ideal candidate will be responsible for driving paid execution, optimization, and reporting with a strong focus on paid social. Key responsibilities include building and managing client relationships, presenting concepts, and developing proposals and POVs on digital trends. The successful candidate will also be responsible for mining strategic work and data to drive forward-thinking strategy.
Key Responsibilities:- Execute and optimize paid media campaigns with fluid budget and aggressive back-end goals.
- Exhibit a solid understanding of key client information, including general business strategy, industry issues, products and services offered, key customers, and competitors in the marketplace.
- Share responsibility for reporting and help drive forward-thinking strategy.
- Understand social content strategy and provide recommendations to ensure content resonates with target audiences.
- Understand nuances between various display and programmatic partners, determine optimal partner/strategy for client goals, and negotiate rates.
- 1-3 years of paid media/digital experience.
- Ability to manage multiple projects with an eye for detail and collaborate with team members to execute and follow through.
- Bachelor's degree.
- Experience buying programmatic display is a plus.
- Experience in SEM/PPC is a plus.
- Experience working with Facebook Ads Manager.
- Experience working with healthcare brands (external/internal) is a plus.
- Possess an understanding of performance metrics and the ability to spot trends.
- Strong organization, managing time effectively, managing multiple projects simultaneously, and a bulldog mentality.
- Strong grasp of paid media platforms such as Facebook, Twitter, Instagram, Pinterest, Google, YouTube, Tik Tok, and Snapchat.
Salary: $50,000 - $68,000 a year. An employee's pay position within the salary range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.
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