Digital Media Manager, B2B
4 weeks ago
At Kepler Group, we're committed to delivering personalized and productive relationships between brands and their consumers through engineered marketing.
We act as clients' agency of record, in-house teams, or hybrids, harnessing data and technology across paid digital media and data-driven CRM channels.
Our team is proud to have been recognized as one of the Best Places to Work in 2022 by AdAge, validating our investment in our team and clients.
You'll receive updates on company financials, bonus goals, and challenges we face, offering unparalleled growth opportunities and a role in shaping the company's direction.
The Digital Media Manager, Optimization & Innovation team, will manage and guide a team using data-driven insights, innovative best practices, and creativity to design, launch, and manage digital marketing campaigns from the ground up for a key B2B Client Account.
Key responsibilities include:
- Managing 3-5 Optimization & Innovation Analysts & Senior Analysts
- Acting as subject matter expert and point of escalation for senior client contacts
- Becoming an expert with media trading platforms and analytics tools across multiple digital channels
- Launching and actively optimizing campaigns across trading platforms
- Working with the Media Analytics team to facilitate reporting and ad hoc analyses
Requirements include:
- 3-5+ years of digital optimization experience and digital advertising account management, account-based marketing (ABM), lead generation
- Experience planning, buying, and optimizing Linear TV and Connected TV
- Bachelor's degree with major or minor in a quantitative discipline
- Dynamic communication & presentation skills
Target Annualized Discretionary Bonus: 10% ($8,500 - $10,600)
Target Total Cash: $93,500 - $116,900
Benefits include:
- Healthcare/Dental/Vision
- 125/mo Mobile Phone Stipend
- $200/yr Home Office Equipment Stipend
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