Senior Manager Strategic Partnerships

6 days ago

North Chicago, Illinois, United States Abbott Full time
About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Job Summary

We are seeking a Senior Manager, Strategic Partnerships to join our Global Marketing and External Affairs organization. This role will be responsible for leading the global strategy of Abbott's Big Ten partnership, including the marketing and activation of Abbott's rights and benefits. The successful candidate will have a deep understanding of the current consumer and sports media landscape globally, including social influencers/advocates and working with high-profile/celebrity spokespeople.

Key Responsibilities
  • Develop and manage the corporate sponsorship marketing plan (short and long term)
  • Own the strategy and execution of sport-specific marketing plans to generate awareness and advocacy from influencers and demand from consumers
  • Budget and financial management and oversight of programs
  • Ensure 360 Partnership management and the maximizing of contractual assets while reinforcing usage and compliance with brand standards
  • Drive leadership for Abbott's partnership with the Big Ten and the 18 Athletic Departments and teams, in support of Abbott's leadership in Health Science and diagnostics
  • Work closely with workstream leads across Abbott brand marketing and commercial, to drive partnership activations with corporate and Abbott business teams
  • Liaise with teams in execution of local activations
  • Partner with business and GMEA Brand Expression to approve asset use for marketing and commercial materials according to the new sports partnership and sports properties, and Abbott brand standards
  • Liaise with property and rights holders, partnership and activation teams as appropriate
  • Track results of activations according to KPIs set out in the global strategy
  • Identify other sponsorship opportunities that support and build understanding of Abbott across target audiences
  • Develop sponsorship criteria and identifies overarching brand positioning by audience and across the organization
  • Direct customer research to identify and define relevant and meaningful messages and positioning globally
  • Manage the negotiation and partner with legal and procurement for the contract development of influencers and celebrity partnerships. Lead these relationships and work most contract execution
  • Develops strategic and tactical marketing recommendations for enterprise use
  • Identifies, assesses and implements programs, sponsorships and partnerships
  • Identifies and activates sponsorships, forums, or partnerships that help to build our corporate identity
  • Provides guidance on development of metrics to determine value and ROI
  • Manages relationships, builds support and drives the short and long-term implementation plan and approach for programs funded
  • Works with all Abbott divisions and other functions to identify cross divisional sponsorship marketing opportunities to build the brand internally and externally
  • Partner with Abbott's content and marketing teams to infuse corporate owned and social channels with content
Requirements
  • A bachelor's degree in public relations, sports marketing, communications, business, marketing or related field is required
  • More than 12 years of experience in marketing, with at least 6 years in a high-level communications environment within a corporate / team environment or sports marketing agency preferred
  • Experience in both sports management and health care environment is preferred, but not required
  • Ability to travel, primarily domestic and some international - 50% or more annually, most events take place on the weekend necessitating travel over weekends
  • Able to achieve results within a rapidly changing, fluid and highly matrixed environment
  • Deep understanding of the current consumer and sports media landscape globally, including social influencers/advocates and working with high-profile/celebrity spokespeople
  • Candidates must have a track record of excellent professional writing, communication, and project management skills with the ability to manage multiple projects
  • Ability to and experience in thinking 'outside the box' when it comes to strategic product communications, creative, and execution of the work
  • Experience working with and counseling senior management required
Preferred Qualifications
  • Positive, can-do attitude; ability and willingness to do what is needed to get a job done. Lead from the front while also growing and motivating team members
  • Great sense of humor and ability to smile in the face of adversity

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