Senior Director, Business Development, Retail
2 days ago
The Trade Desk is revolutionizing the way global brands and their agencies advertise to audiences worldwide. Our mission is to create an independent media buying platform that empowers marketers to reach more customers in more places, with greater transparency and choice at every stage.
Job SummaryWe are seeking a highly skilled Senior Director, Business Development, Retail to join our team. This individual will be responsible for representing The Trade Desk's growing retail category, driving revenue growth on our platform, and architecting large Business Partnership agreements across retail media and marketing organizations.
Key Responsibilities- Take North America/Global assigned account responsibility for representing The Trade Desk's retail category, including ownership of strategic partnerships with retailers.
- Drive revenue growth on The Trade Desk platform aligned to the unique business objectives of retail media businesses and retail brand marketing groups.
- Collaborate with our data partnerships team to create a total solution that drives data revenue across assigned retail accounts.
- Develop a deep technical understanding of The Trade Desk platform, competitive positioning, and the value chain within programmatic advertising.
- Partner and collaborate across internal Trade Desk teams to drive growth of the retail business.
- Create and drive a strategic account plan to achieve revenue goals through existing business growth.
- Work cross-functionally with client services, data partnerships, marketing, and product/engineering teams to guide product roadmap prioritization and successful customer integrations.
- 8+ years' experience creating and building differentiated relationships with retailers.
- A wealth of experience in a platform-oriented business development or solution selling role, ideally within AdTech or MarTech industries.
- 10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, retailer client-side investment team, retail media network, or DSP required.
- Brand and/or shopper marketing experience at a consumer packaged goods company is a plus.
- Comprehensive working knowledge of the retail media ecosystem and the value chains throughout shopper marketing and brand marketing, media investment, and measurement.
- Excel in collaboration across internal teams and stakeholders with proven results.
- Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership.
- A proven track record of annual/quarterly revenue growth across various industries and clients.
- Driving brand investment and growth strategies to help large advertisers steal share of wallet.
- Exceeding revenue targets consistently across multiple quarters.
- C-Suite engagement: standing and delivering a C-Level strategy & narrative to drive long-term business growth, challenging the status quo of Media/Data strategies to drive long-term partnerships, and going beyond the CMO to engage C-Level stakeholders in Data & Analytics and beyond.
- Shopper & brand budget revenue growth: driving shopper and merchant investment shifts to programmatic from traditional siloed investment channels, proven and published thought leadership in combining national & shopper spend, navigating ambiguity and longstanding business challenges to reshape media practices, and driving Joint Business Partnerships.
At The Trade Desk, we offer a dynamic and innovative work environment that fosters collaboration, creativity, and growth. We are committed to helping our employees develop their skills and advance their careers. If you are a motivated and results-driven individual who is passionate about the advertising industry, we encourage you to apply for this exciting opportunity.
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Chicago, Illinois, United States The Trade Desk Full timeAbout The Trade DeskThe Trade Desk is revolutionizing the way global brands and their agencies advertise to audiences worldwide. Our mission is to create an independent media buying platform that empowers marketers to reach more customers in more places, with greater transparency and choice at every stage.Job SummaryWe're seeking a seasoned Senior Director,...
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