Director of Marketing and Content Strategy

4 weeks ago


Athens, Georgia, United States University of Georgia Full time
About the Role

We are seeking a highly skilled and experienced Director of Marketing and Content Strategy to join our team at the University of Georgia. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with the University's goals and objectives.

Key Responsibilities
  • Develop and execute high-level marketing campaigns across multiple owned, earned, paid, and shared channels.
  • Analyze and contribute to external messaging, ensuring all content is on-brand, high-quality, and adheres to the strategic content calendar.
  • Assess and evaluate website functionality and engagement.
  • Led development of website content and user interface to enhance amplification of the College's initiatives and engagement across multiple audiences.
  • Build and manage data capture mechanisms, conduct routine analysis, and provide actionable insights to drive decision-making, optimize marketing strategies, and improve performance.
Requirements
  • Master's degree in Marketing, Journalism, or related field with 5+ years of relevant experience.
  • Agency and/or Higher education experience preferred.
  • Proven success in developing and implementing comprehensive marketing campaigns, with a solid background in marketing from an agency or large, complex organization.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.



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